Head Of Sales

Add expected salary to your profile for insights Head of Sales – NSW & ACT Location: Sydney (with regular travel across NSW and the ACT)Full-time | Senior Leadership Role About Us Reward Hospitality is Australia's largest distributor of non-food consumables to a wide range of industries including hospitality, catering, health & aged care, and education.
From tabletop and commercial catering equipment to cleaning supplies and sustainable packaging, we provide complete, end-to-end solutions to our customers.
With 23 locations across Australia and backing from the European market leader E.
CF Group, our customers benefit from global reach, market-leading innovation, and local service excellence.
As we continue to grow, we're looking for a dynamic, commercially driven leader to take charge of our NSW and ACT sales operations.
The Opportunity We're seeking an experienced and strategic Head of Sales – NSW & ACT to lead our regional sales function, manage key client relationships, uncover new growth opportunities, and support our talented sales team across the region.
You will play a critical role in shaping the success of the NSW and ACT markets, leading a high-performing team, and contributing to our national sales strategy.
Key Responsibilities Lead and inspire the NSW and ACT sales teams to deliver regional revenue, margin, and growth targets.
Coach, mentor, and support Territory Managers to build capability, drive results, and uphold a high-performing culture.
Build and maintain strong relationships with major B2 B clients across the region.
Identify new market opportunities and drive expansion into untapped sectors.
Collaborate cross-functionally with marketing, operations, and product teams to enhance customer experience and service delivery.
Deliver accurate sales forecasting, pipeline management, and reporting to senior leadership.
Lead and support tender submissions, pricing strategies, and contract negotiations.
Stay informed of product and industry trends to support commercial decision-making.
What You'll Bring Minimum 5 years' senior B2 B sales leadership experience, ideally within hospitality, catering, FMCG, or a related industry.
Proven track record in managing and developing high-performing sales teams.
Strong commercial acumen and a strategic mindset.
Exceptional relationship management, negotiation, and communication skills.
Demonstrated ability to influence and drive results in a fast-paced, competitive environment.
Familiarity with CRM platforms and data-driven sales methodologies.
Tertiary qualification in Business, Sales, or Management.
Experience in managing multi-site sales teams and complex account portfolios.
Why Join Us?Senior leadership role with genuine impact and autonomy Competitive salary package with performance bonus National career progression opportunities Work with a respected brand at the forefront of hospitality and foodservice supply A dynamic, supportive, and growth-focused culture If you're a motivated and strategic sales leader ready to take on your next challenge, we'd love to hear from you.
Unlock job insights Salary match Number of applicants Skills match Your application will include the following questions: How many years of sales management experience do you have? How many years' experience do you have as a Head of Sales? Which of the following statements best describes your right to work in Australia? How much notice are you required to give your current employer? Are you available to travel for this role when required? How many years of B2 B sales experience do you have? Do you have a current Australian driver's licence? What is your expected base salary per annum? Tell us why you are interested in this role?Reward Hospitality is Australia's largest distributor of non-food consumables to a range of industries such as hospitality, catering, health & aged care, education, contract cleaning, mining & construction.
Reward operates out of 18 sites across Australia and is owned by The E.
CF Group, based in Paris.
The E.
CF Group was incorporated in 1880 and has developed into Europe's leader in the distribution of small Equipment, Tabletop, Kitchenware and Consumables to the mid to high end Food Service customers across France, Belgium, Luxemburg, Switzerland, northern Italy and more recently branched out into Morocco, Dubai and Australasia.
The E.
CF Group including Reward Hospitality employs 1,350 staff and its economical turnover (including franchised stores and affiliates) is in excess of $400m pa.
Reward Hospitality's national capability is unmatched and it takes pride in its unique offering to the Australian market setting new benchmarks for the rest of the industry to aspire too.
Reward Hospitality is Australia's largest distributor of non-food consumables to a range of industries such as hospitality, catering, health & aged care, education, contract cleaning, mining & construction.
Reward operates out of 18 sites across Australia and is owned by The E.
CF Group, based in Paris.
The E.
CF Group was incorporated in 1880 and has developed into Europe's leader in the distribution of small Equipment, Tabletop, Kitchenware and Consumables to the mid to high end Food Service customers across France, Belgium, Luxemburg, Switzerland, northern Italy and more recently branched out into Morocco, Dubai and Australasia.
The E.
CF Group including Reward Hospitality employs 1,350 staff and its economical turnover (including franchised stores and affiliates) is in excess of $400m pa.
Reward Hospitality's national capability is unmatched and it takes pride in its unique offering to the Australian market setting new benchmarks for the rest of the industry to aspire too.
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