Head Of Marketing Strategy, Insights

4 days ago

Melbourne, Victoria, Australia Australia And New Zealand Banking Group Limited Full time
Head of Marketing Strategy, Insights & Growth Department: AR Product Marketing Division: Australia Retail Location: Melbourne About Us At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role As the Head of Marketing Strategy, Insights & Growth in our Australia Retail division, you'll play a key role in focusing teams and stakeholders on the biggest growth opportunities, ensuring marketing and growth strategies support divisional OKRs, whilst driving performance outcomes, efficacy and commerciality of the Marketing and Growth portfolios.
The Head of Marketing Strategy, Insights & Growth is a new senior leadership role responsible for shaping and driving the Retail Marketing strategic plan, as well as broader Growth strategy for the division.
You and the team will shape the long term vision for Marketing, develop the strategic marketing roadmap that focuses on balancing Retail objectives, and identify and monitor key drivers of business growth.
Banking is changing and we're changing with it, giving our people great opportunities to try new things, learn and grow.
Whatever your role at ANZ, you'll be building your future, while helping to build ours.
Role Type: PermanentRole Location: Melbourne VICWork Hours: Full time What will your day look like? As the Head of Marketing Strategy, Insights & Growth, you will: Lead and oversee the marketing strategy, insights, and growth function Define and set marketing priorities and identify key value pools Collaborate cross-functionally by partnering with various teams to pinpoint business opportunities Use data-driven insights and analytics to inform decision-making, including Marketing Mix Modelling capability Monitor and improve marketing and digital customer acquisition performance Develop the growth strategy, creating a pipeline of growth initiatives to take to market.
Working with stakeholders to set growth, engagement and retention targets for each portfolio Establish and oversee systems for market research and customer insights Develop capabilities for marketing measurement and performance reporting Act as a thought leader across all consumer products to improve growth and deepen relationships with existing customers with a focus on digital marketing strategies What will you bring? To grow and be successful in this role, you will ideally bring the following: Marketing Leadership with proven experience in leading marketing functions Expertise in strategic planning, prioritising, and aligning marketing strategies across various portfolios Strategic Growth excellence and the ability to identify new customer opportunities, driving change, and optimising revenue funnels, leveraging market intelligence and customer insights to drive growth Business/Commercial Acumen with strong capability to deliver commercial results and improve customer experiences Strong analytical ability and creativity with proven ability to merge analytical skills with creativity and strategic thinking Experience in measuring, analysing, optimising and reporting on marketing execution and activities Demonstrated skills in managing and influencing various stakeholders, including Executive Management You're not expected to have 100% of these skills.
At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.
So why join us? From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact.
You'll feel it too.
Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things.
That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'.
We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
At ANZ, you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated.
That's because we're committed to building a workplace that reflects the diversity of the communities we serve.
We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself.
If you're a candidate with a disability or access requirement, and have an enquiry about the support provided, please let us know on your application or visit ANZ Accessibility and Inclusion Programs for alternate contact methods.
To find out more about working at ANZ, visit .
You can apply for this role by visiting ANZ Careers and searching for reference number 89183.
Job Posting End Date #J-18808-Ljbffr

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