Head of Digital Content Strategy

5 days ago


Melbourne, Victoria, Australia Prodigious Full time

At Prodigious Australia, we are a world leader in marketing communications and digital business transformation. Our connected platform of companies and capabilities is a cultural model that unites our people in a collaborative way of thinking and working.

Job Overview

We are seeking an experienced Head of Digital Content Strategy to lead our social media team and develop best-in-class strategies that drive engagement, innovation, and business results for our clients.

The ideal candidate will have deep expertise in social media strategy, content marketing, and performance analytics, with a proven track record in leading teams and managing campaigns to drive business results.

Key Responsibilities
  • Develop and present strategic social media plans that integrate content, organic and paid media, and influencer marketing.
  • Set clear goals, KPIs, and benchmarks to track performance, leveraging both proprietary and third-party data tools to develop insight-driven content strategies.
  • Drive innovation by identifying emerging social trends, formats, and opportunities, and ensure all social efforts are integrated with broader marketing campaigns.
  • Oversee the creation, execution, and optimisation of social media content plans.
  • Lead a team in concepting and developing engaging content, including video, imagery, and copy, ensuring alignment with brand voice, platform best practices, and audience preferences.
  • Monitor and analyse social trends, audience sentiment, and competitor activity to inform content strategies.
Requirements

To be successful in this role, you will need:

  • 5-6 years' experience in a similar role, with deep expertise in social media strategy, content marketing, and performance analytics.
  • A proven track record in leading teams, managing campaigns, and driving business results.
  • Strong relationship-building skills, with the ability to foster long-term client partnerships.
  • Experience managing cross-functional teams, both for project delivery and career development.
  • A solutions-driven mindset with the ability to think outside the box.
  • Excellent time management and organisational skills, with the ability to juggle multiple projects.
  • High attention to detail and a commitment to delivering top-quality work.
  • Proficiency in Excel, Word, and PowerPoint for presentations and reporting.
  • A natural curiosity and passion for continuous learning and staying ahead of industry trends.
  • A solid understanding of the Australian media landscape and how social integrates within it.


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