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Marketing Strategy Lead

1 week ago

Melbourne, Victoria, Australia ANZ Full time
Key Responsibilities
  • Lead and oversee the marketing strategy, insights, and growth function
  • Define and set marketing priorities and identify key value pools
  • Collaborate cross-functionally by partnering with various teams to pinpoint business opportunities
  • Use data-driven insights and analytics to inform decision-making, including Marketing Mix Modelling capability
  • Monitor and improve marketing and digital customer acquisition performance
  • Develop the growth strategy, creating a pipeline of growth initiatives to take to market. Working with stakeholders to set growth, engagement and retention targets for each portfolio

Establish and oversee systems for market research and customer insights. Develop capabilities for marketing measurement and performance reporting. Act as a thought leader across all consumer products to improve growth and deepen relationships with existing customers with a focus on digital marketing strategies.