Head of Digital Transformation

1 day ago


Melbourne, Victoria, Australia ANZ Full time
Role Description

The Head of Marketing Strategy, Insights & Growth is a new senior leadership role. You'll lead and oversee the marketing strategy, insights, and growth function, defining and setting marketing priorities and identifying key value pools.

Collaborate cross-functionally by partnering with various teams to pinpoint business opportunities. Use data-driven insights and analytics to inform decision-making, including Marketing Mix Modelling capability.

Monitor and improve marketing and digital customer acquisition performance, developing the growth strategy, creating a pipeline of growth initiatives to take to market. Working with stakeholders to set growth, engagement and retention targets for each portfolio.



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