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Category Development Manager
2 months ago
The Category Development Manager will play a key role in driving category growth strategies for Ferrero International S.A. through the development of key analytics and category insights for retailers. This role will work closely with key retailers' teams to manage the position of Ferrero products at the point of purchase and drive category growth strategies via the 4 Ps (price, promotions, position, and product), based on aligned shopper, category, and market insights.
Main Responsibilities- Develop the customer point of purchase vision for responsible categories, particularly for lead channel customers.
- Contribute to internal business plans for the relevant channels, using shopper, consumer, and channel insights.
- Define and implement tools and projects to support the strategic development of the retail-mix: ranging, space management, visibility, price/promotions.
- Propose effective space management/shelf layouts for categories by channel and customer, including planogram creation and support for customers/channels as needed.
- Conduct thorough market research and analysis to gain insights into market trends, competitor performance, shopper preferences, and other relevant data to ensure efficient assortment and optimum range for each Ferrero product.
- Own category range reviews, promotion (including shelf price) analysis, create shelf position recommendations by channel and key customer, as well as shelf review analysis for the customer/channel.
- Develop customer category growth driving initiatives in the areas of product (range, planogram), in key customers.
- Assist with creation of category strategy drivers to drive sustainable growth for assigned portfolio/categories.
- Implement, measure, and review performance, review respective KPIs to determine focus areas and opportunities.
- Identify business opportunities and continuously evolve category development plans by key customer and lead channel.
- Provide effective, actionable insights that are focused on supporting our plans with the retailers.
- Proactively manage range performance in key customers to avoid unexpected deletions or stock management issues.
- Manage New Product Development go-to-market execution and performance tracking by key channel and customer, partner closely with the marketing and sales teams to develop ideal ranges and activations.
- Own the Customer category team relationships (including merchandising/buying team analysts).
- Act as a trusted category adviser to our key trade partners, providing insights and opportunities through (not limited to) strategic category reviews, range reviews, and planning days.
- Be a category expert by staying up to date with industry trends, consumer behaviors, and market dynamics.
- University degree.
- Relevant experience in the FMCG industry in category management roles, commercial, and retail experience is preferred.
- Good knowledge of trade, market, sales channel, and marketing.
- Proven experience in market analysis, category management, or related, with the ability to draw actionable insights from data.
- Strong analytical capabilities, problem-solving, and result orientation.
- Ability to communicate effectively across different teams and present complex information in a clear and concise manner to a range of stakeholders.
- Advanced customer management, ability to manage multiple priorities.
- MS Office proficiency, experience with market research tools, and other data analysis software.
