Product Marketing Specialist

4 weeks ago


Macquarie Park, Australia Singtel Group Full time

It starts with YES

At Optus, we have an ambitious goal to be Australia's most loved everyday brand.

We are seeking a product marketing specialist to implement end-to-end acquisition marketing campaigns for the Sub Hub product portfolio.

The person is proficient in digital and traditional media and familiar with web analytical tools and marketing performance measurement. This role involves significant amount of project and partner relationship management of both internal and external collaborators, requiring strong negotiation and influencing skills to drive efficient outcomes for all.

Your day in the life at Optus

  • Complete insight-led, creatively driven, outstanding marketing campaigns.
  • Collaborate with a significant number of internal/third party partners and our media agency and channel teams to plan, implement, and optimise the media mix for both offline & online channels.
  • Work with creative agency partners to develop compelling communications to drive a direct response & test various messages to develop creative insights for future performance.
  • Run media & production budgets at a campaign level, within overall product budget parameters. Assist in driving informed and granular optimisation of the Sub Hub acquisition marketing budget.
  • Collaborate with agency partners and internal teams to analyse performance reports & derive insights which will further improve media and creative results.
  • Champion the product portfolio both within the marketing team and wider group, making sure all are aligned on marketing plans.

Your skills to pay the bills

  • Validated marketing experience within a similar role/ agency management experience
  • Media planning and creative briefing skills
  • Outstanding written and verbal skills
  • Excellent planning & organisational skills
  • Ability to deliver clear and compelling briefs to creative and media agencies
  • Strong partner management and negotiation skills, with natural gravitas

Perks we love at Optus

  • Competitive salary and performance incentives
  • Discounts to Optus products and services, and to over 400 retailers Australia-wide
  • Training, mentoring and development opportunities (ask us about OptusU)
  • Up to five days of Volunteer Leave per year
  • A "connected" day for you to use to connect to something you are passionate about
  • Hybrid ways of working
  • Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office
  • Sydney Campus; 20mins from CBD via our Optus bus. Our 999 Metro Connect service connecting you to and from Macquarie University Metro Station to Optus Campus every 6-8 minutes, morning and afternoon

Keen to see what it's really like to work at Optus? Search #OptusLife on LinkedIn to go behind the scenes

At Optus, we are strengthened by others and that means valuing diversity and saying 'yes' to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email along with your preferred method of contact and we will be in touch.

For more information on Diversity, Inclusion & Belonging at Optus, please visit
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