Product Marketing Manager

3 weeks ago

Macquarie Park, Australia Paxus Australia Pty Ltd Full time

Posted 28 August 2023
- SalaryNegotiable
- LocationMacquarie Park
- Job type Contract
- DisciplineDigital
- Reference262702_1693199154

**Job description**:
In this position you will be responsible for developing and executing strategic marketing plans for the products, driving their successful adoption in the market, and collaborating with cross-functional teams to achieve business objectives.

This role is specifically targeting the Large Enterprise market and is critical in shaping product positioning, messaging, and go-to-market strategies. This position offers an exciting opportunity to make a significant impact on the company's growth and success.
- Primary responsibilities include:
- Develop comprehensive product marketing strategies to drive product awareness, demand, and adoption in the target market segments.
- Collaborate closely with product management and sales teams to deeply understand the products' features, benefits, and unique selling points.
- Conduct market research to identify customer needs, preferences, and pain points, and translate insights into actionable marketing plans.
- Create and maintain product positioning, value propositions, and messaging that resonate with target customers and differentiates our products from competitors.
- Develop and execute go-to-market plans, ensuring effective product launches and driving customer acquisition, engagement, and retention.
- Craft compelling marketing collateral, including sales enablement materials, product guides, brochures, presentations, and website content.
- Drive competitive analysis to identify market trends, industry challenges, and opportunities to continuously enhance product positioning and marketing strategies.
- Create and execute integrated marketing campaigns that drive lead generation and pipeline growth.
- Monitor and report on key performance metrics, including product adoption, customer feedback, and market share, to measure the effectiveness of marketing initiatives.

Ideally the business is looking for someone who has 5 years technology product marketing experience.If this role is of interest then please apply

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