Digital Media Specialist

2 weeks ago

Sydney, New South Wales, Australia WiredCo. Full time

Role Profile:


Are you hungry to join one of Australia's most exciting agencies? If so, welcome to
WiredCo., the home of ideas that move people digitally, _humanly_.

We're one of Australia's fastest-growing digital and creative businesses,
a Campaign Asia Digital, Social and Specialist Agency of the Year, B&T People & Culture and Indie Agency of the Year finalist and winner of B&T's Social Campaign of the Year.

We're home to some of Australia's most loved brands - including Pizza Hut, Chatime, Wacom, R.M. Williams, Indeed, Mr Black and Assembly Label - wrapped up in a people-first culture. In two years, our business has grown from 10 to 30 people. And with global ambitions, that number is set to climb,_ fast_

the role:


This specialist position is responsible for managing paid campaigns across Paid Search primarily but will also have the opportunity to work on Display, YouTube/Video, Pinterest, Meta, Audio, and Digital Out of Home (DOOH).

Effectively managing these campaigns to drive strong results across all key metrics is a critical component to job success.

To add more context, this role will be responsible for:

  • Manage campaign builds from start to finish
  • Campaign strategy development
  • Campaign structure development and management
  • Budget management
  • Tracking & tag management
  • Ad copy development
  • Ongoing optimisation and tracking towards KPIs
  • Running A/B tests
  • Campaign reporting and actionable insights
  • Attending client WIP's and liaising with clients on daytoday tasks
  • Responding to client briefs alongside the account managers/directors
‍

HOW YOU'LL BE MEASURED:

  • Ability to independently manage all implementation, optimisation and reporting for assigned accounts
  • Achieve strong performance across all activity
  • Ability to effectively collaborate with teams to deliver quality work for clients
  • Ability to analyse and interpret data to develop actionable insights
  • Giving proactive recommendations off the back of reporting insights

the experience:

  • 2+ years' experience in the performance space, particularly Paid Search
  • Cando attitude and selfmotivated
  • Independent problem solver with high attention to detail
  • Thorough experience with campaign implementation, optimisation, management and reporting
  • Strong understanding of Google Ads best practices
  • Expert with Google Ads editor
  • Ideally, advanced with Excel (eg. vlookups, pivot tables)
  • Experience of more than one paid media channel is highly desirable, such as Programmatic Display
  • Exceptional technical knowledge and platform experience to deliver outstanding results across Paid Search and digital media
  • Prolific in understanding data in Google Analytics and gaining actionable insights
  • Understanding of tracking, tagging and pixel management through Google Tag Manager or similar
  • Experienced with bid management tools eg. SA360
  • Able to handle multiple client priorities, while maintaining attention to detail

the package:

  • Salary package: $75K to $85K inc. Super
  • Wired to YouTM: A flexible working environment, four weeks annual leave, awesome office and additional perks after your first year at Wired.
  • Wired WellnessTM: Access to mental and physical health benefits, inc. unlimited counseling
  • ReWiredTM: Monthly team and cultural/social events + Wiredmass in July 2 extra days holiday
  • School Of WiredTM: Our dedicated professional developed program including mentoring
  • Wired RewardsTM: Benefits for time served inc. extra holiday and bonuses

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