Digital Marketing Specialist

1 week ago


Sydney, New South Wales, Australia Heinemann Full time
For our Support Office based at Sydney International Airport we are searching for Digital Marketing Specialist - Retail Media.

The Digital Marketing Specialist is responsible for supporting the flawless execution of Heinemann Marketing Plan & Brand Partnerships monetization through Retail Media channels such as In Store Screens, Music, Billboards, SMS & Heinemann & Me newsletters.


Digital Marketing Specialist
Your new job includes

  • Manage the content calendar & Content Management System of all Heinemann screens, in harmony with Heinemann Marketing plan & Brand Partnerships.
  • Manage relationships with SYD & Gold Cost airport Marketing Executives to ensure optimal performance of In Store screens as well as explore opportunities in SYD & GCA screens.
  • Work closely with In Store Managers & IT department on screens' issues reporting and resolution on time and in full.
  • Be the first point of contact of Heinemann's Digital Media Kit enquiries and engage other Digital Marketing team members accordingly.
  • Provide advertisers with Retail Media advertising packages from the Digital Media Kit in line with their specific briefs.
  • Execute In Store Media packages sold to vendors in line with Heinemann's brand guidelines & strategy through effective partnerships with Digital Marketing Executive
  • Acquisition & Engagement
  • Manage SMS activations including partnering with Tilio & IT Department to ensure testing, delivering and planning
What you should bring along

  • Ideal experience of 2 years in and retail marketing with proven success in commercial performance.
  • Experience on In Store Screens and/or Newsletters management beneficial.
  • High level of attention to detail, particularly on copy writing.
  • Ability to deal with complex problems, multi task, and resolve issues under time pressure.
  • Ability to work in collaboration with internal & external stakeholders for winwin outcomes.
What you can be excited about

Active feedback culture

Attractive employee discounts

Subsidised parking
**Team events

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