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Campaign Data Analyst, Customer Interactions
3 months ago
ING, Australia's most recommended bank for the 3rd year running is looking for a
Campaign Data Analyst to join one of our most engaged and respected cross functional Tribes.
You get to work closely alongside a Chapter lead and varied team of Customer Interactions team members working below the line campaigns.
This specialist crew are a great mix of new, fresh thinking campaign data analysts, alongside seasoned ING'ers.
In collaboration with key, cross-functional stakeholders like product owners and other marketing, direct teams and technology bod's, you'll design, build, implement and manage data for personalised customer campaigns across multi-channels.
The team has four primary focus areas:
Customer onboarding, product feature adoption and usage, Building trust, rewarding and recognizing customers, Product deepening & retention and Compliance
This is the perfect role for you if you have been working with inbound and outbound marketing campaigns, have solid technical skills, are highly analytical and enjoy working in a fast paced agile operating environment.
What are you going to do? You will be
- Consult with key stakeholders on the best way to design and deliver campaign activity
- Challenging the way we use or source data to ensure campaigns are designed to leverage suite of data assets (i.e. customer segmentation, propensity models)
- Building and implementing robust campaigns to agreed deadlines
- Carefully testing your own and peer's work with strict adherence to agreed campaign quality processes
- Embedding robust test and learn methodologies into campaigns by leveraging datadriven insights and past learnings
What are we looking for? Someone who has
- Strong SQL or database skills and good understanding of relational database structures. Unica Campaign Suite (not essential but desirable) or a similar campaign program would be highly advantageous
- Experience in customer campaign execution, including campaign planning and sizing (35 years as a guide ideally), list extraction, and campaign attribution reporting methodologies
- Confident communication skills and the ability to influence a range of stakeholders, across product, business operations and tech to optimise outcomes. ING is a cross functional, Agile operating environment
- Efficient project planning skills and execution for deliverables
About Us
At ING, we want to make life simpler and more worthwhile - for everyone who banks with us, for the people who work with us, and the community at large, too.
We've built a culture that's fun, friendly and supportive - it's the kind of place where you can be yourself and make the most of whatever you have to offer.
We give people the freedom to take risks, think differently, take ownership of their work, and make great things happen.
And with our global network, there's plenty of scope to take your career in new directions, perhaps even ones you've never considered.
Sound like the kind of place you'd feel at home? We'd love to hear from you.(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)
