Lifecycle Marketing Manager
1 week ago
This role is responsible for developing and leading the customer experience strategy and the development of programs that address customer needs to achieve financial and non-financial targets.
Key Responsibilities- Create and define customer lifecycle strategy within areas of responsibility and influence including engagement plans, insights, digital engagement and capability.
- Establish and maintain customer journey mapping, while reviewing on a regular basis and making recommendations that optimise opportunities for improved customer experiences.
- Develop and implement the customer journey for all new and existing customers.
- Develop annual supporter engagement plan, which is supported by a tactical calendar of activities, traditional and digital assets.
- Oversee the development of supporting materials that support the supporter communication plan including DMs, newsletters, eDMs, digital content and campaign directions.
About you:
- 35 years in marketing executing with demonstrated experience in retention or lifecycle marketing and a strong understanding of customer journeys.
- Highly analytical and with a growth mindset approach
- Attention to detail, with an ability to identify issues and implement remedies
- Strong stakeholder management and the ability to work with cross functional teams
- A passion for working in a values led organisation
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