Lifecycle Marketing Manager

1 week ago


Melbourne Eastern Suburbs, Australia Mars Recruitment Full time

This role is responsible for developing and leading the customer experience strategy and the development of programs that address customer needs to achieve financial and non-financial targets.

Key Responsibilities

  • Create and define customer lifecycle strategy within areas of responsibility and influence including engagement plans, insights, digital engagement and capability.
  • Establish and maintain customer journey mapping, while reviewing on a regular basis and making recommendations that optimise opportunities for improved customer experiences.
  • Develop and implement the customer journey for all new and existing customers.
  • Develop annual supporter engagement plan, which is supported by a tactical calendar of activities, traditional and digital assets.
  • Oversee the development of supporting materials that support the supporter communication plan including DMs, newsletters, eDMs, digital content and campaign directions.

About you:

  • 35 years in marketing executing with demonstrated experience in retention or lifecycle marketing and a strong understanding of customer journeys.
  • Highly analytical and with a growth mindset approach
  • Attention to detail, with an ability to identify issues and implement remedies
  • Strong stakeholder management and the ability to work with cross functional teams
  • A passion for working in a values led organisation


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