Paid Search Specialist

1 week ago


Sydney, New South Wales, Australia Stopgap Limited Full time

Paid Search Specialist:

  • Location:
  • Sydney
  • Job Type:
  • Freelance
  • Salary:


AU$ AU$90000 per annum
  • Contact:


Hilary Williams
  • Call:
  • Hilary
  • Reference:

_ THE COMPANY:


Our client is a respected leader in the higher education sector & they are looking for a Paid Search Specialist to join them for a 12 month contract.


THE ROLE:
Reporting to the Senior Digital Marketing Manager the main responsibilities include the following:

  • Initiate the development of domestic & international digital lead generation strategies
  • Implement the SMM & SEM campaigns, regularly optimising for improvements across the following channels: Google Ads, Social Advertising (Facebook, Instagram & TikTok), Spotify, & Display, YouTube & Programmatic
  • Track & report on a regular basis to support conversion rates
  • Analyse performance of all digital campaigns & provide insights
  • Work closely with the design & campaign teams to deliver best practice
  • Leverage data in the company's CMS, marketing automation & CRM platforms to drive strategies

YOU:

  • Experience in running SEM & SMM campaigns & a strong understanding of Google & Facebook Ads Manager is essential
  • A strong understanding of digital lead generation, tracking & reporting
  • Excellent written & verbal communication


If you're a strong Digital Marketer with SEM & SMM campaigns experience looking for a new challenge then we look forward to hearing from you.



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