Paid Search Coordinator

1 week ago

Sydney, New South Wales, Australia Dyson Full time

Summary:

Salary:

Competitive

Team:
Media

Location:

Australia - Sydney Barangaroo Office

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're growing fast and our ambition is huge - more categories, more locations and more people.

About the Role


The Paid Search Coordinator is required to accelerate Dyson in the digital space across Australia and New Zealand so that we are leveraging every opportunity to live up to the premise of being the leader in this space.

While assisting in the management of Paid Search, Shopping, Retargeting and Social campaigns you will collaborate with our media agency to ensure that brand KPIs are achieved while hitting our ecommerce targets in a cost-efficient way.

Through close collaboration with our media agency, marketing and ecommerce team you will be challenging ongoing performance based on data insights and look for new ways to increase the efficiency of our marketing activities.


Main responsibilities include but not limited to:

  • Build, monitor and optimise paid search and shopping campaigns
  • Report on key metrics, ensure KPI's and targets are being met
  • Track campaign spend pacing to ensure monthly budget caps are met
  • Work with relevant teams to update creative & messaging ad copies, extensions & imagery
  • Execute test and learn framework to ensure ongoing improvements are made to campaign efficiency, actively make recommendations on ways to improve campaign structure or performance
  • Assist in the development of feed driven media campaigns through Google & Bing Shopping, affiliate, social and marketplace activity
  • Audit campaign setup, monitor account performance and product feeds for errors
  • Build and maintain a range of audience segments to improve targeting in media campaigns
  • Manage creative briefing process, ensure assets are delivered on time and to spec
  • Support ongoing development of feed and API based media activities such as DCO
  • Assist in the planning and forecast process in collaboration with the ecommerce team to ensure each paid media channel is doing the right job
About You

You are an ambitious and driven graduate who has an analytical mindset and enjoys working with data.

You will have a tertiary qualification in marketing/business, and it would be advantageous to have experience in digital marketing or media through an internship or working agency / client side.


Benefits:


Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.

At Dyson, our people are at the heart of everything we do.

We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition.

You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.

LI-VG1

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