Paid Media Specialist

1 week ago

Sydney, New South Wales, Australia Randstad Australia Full time

Are you a Paid Media Specialist eager to leverage your skills across multiple performance marketing channels while continuing to learn and grow?
My client, an award-winning boutique Advertising Agency, is seeking an experienced, ambitious, and results-driven Paid Media Specialist to join their dynamic team.

About the Role:

As a Paid Media Specialist, you will take ownership of paid media programs for a select portfolio of clients. You will manage client campaigns from planning and execution to optimization and reporting, ensuring growth goals are met. Working closely with an account strategist and campaign manager, you will be integral to strategic planning, marketing goal setting, and KPI alignment.

You will collaborate with a talented team across strategy, paid media, creative, and SEO, contributing to impactful, audience-focused marketing campaigns. This position is ideal for a PPC marketer looking for a more focused, innovative, and less repetitive environment, with the opportunity to eventually build your own team.

This agency works with a manageable number of B2B and Professional B2C clients, focused on growth, allowing you to create and execute modern, tactical strategies. You will have the time and support to deliver real results on interesting and challenging accounts.

Objectives of this Role:

Execute strategic marketing campaigns aligned with business objectives, target audiences, and budgets.Collaborate with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning.Research and analyze consumer insights to identify target audience segments, preferences, and behaviors.Track campaign performance, analyze data and metrics, and provide actionable insights and recommendations for optimization.Manage client relationships to ensure timely and effective campaign execution.Leverage digital marketing channels to maximize campaign reach and engagement. Key Responsibilities: Develop and implement comprehensive campaign plans and timelines, ensuring seamless execution and delivery.Work with creative teams to develop visually appealing and impactful marketing assets, ensuring timely and cost-effective completion.Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI.Prepare and present campaign reports and insights to stakeholders, highlighting key findings and recommendations.Identify opportunities for campaign improvements and implement strategic adjustments as needed.Manage budgets and pacing, effectively allocating media spend across channels to drive business results. Required Skills and Qualifications: 4+ years of proven experience in Google Ads and Facebook Ads, with a track record of planning, executing, and optimizing successful campaigns.Experience with LinkedIn Ads, YouTube, Display Programmatic, and TikTok is a plus, but training will be provided as needed.Proficiency in using analytics and reporting tools to measure campaign performance.Proficiency in digital campaign tracking setup, UTM tagging, and Google Tag Manager.Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.Strong analytical and problem-solving skills to interpret campaign data, identify trends, and provide actionable insights.Excellent writing, communication, and organizational skills, with proficiency in software such as Microsoft Office and project management tools.Strong communication and collaboration skills to work effectively with cross-functional teams and external partners. If this sounds like a role you would be interested click apply now or email me now at At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background. skills Paid Media, Paid Search, Paid Social, Programmatic, SEO,
qualifications Are you a Paid Media Specialist eager to leverage your skills across multiple performance marketing channels while continuing to learn and grow? My clientan award-winning boutique Advertising Agency
education Bachelor Degree

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