Paid Search Specialist

7 days ago

Sydney, New South Wales, Australia Orchard Marketing Full time

Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.

This role is open to both part time and full time applicants. Please indicate your preference in you application.

Technology is changing the world around us and yes, some people tend to focus on why that change is bad – it makes us uncomfortable; it breaks our status quo, it feeds our uncertainty – but at Orchard we choose to see it differently. Technology can make lives better. It can make businesses better, brands better and experiences better. It can be the change we want to see in the world.

Which is why, at Orchard, we rally around a single purpose: to invent better outcomes through creativity and technology. Those better outcomes can only exist in the context of people irrespective of if we label them users, customers, patients or clients.

The Opportunity:

As our Paid Search Specialist, you'll share your experience in website analytics with the Orchard Strategy team and will be responsible for end-to-end management and optimising of paid search campaigns across various platforms, while also leveraging website analytics to drive data-informed decisions. You'll be someone with a strong analytical mindset, loves stakeholder management, and has a passion for driving business results through digital marketing efforts.

What you'll be working on:

  • Carrying out paid search budget planning and feasibility reviews for prospective clients.
  • Conducting keyword research, ad copywriting, and ad creative optimisation to maximize campaign performance.
  • Monitor, analyze, and report on key performance metrics including click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and other relevant KPIs.
  • Managing and communicating key differences by attribution models.
  • Utilizing website analytics tools such as Google Analytics to track user behaviour, identify trends, and optimize website performance.
  • Collaborating with cross-functional teams including creative, content, and web development to align paid search efforts with overall marketing objectives.
  • Understanding of the capabilities offered by SQL database platforms and a willingness to learn these technologies if relevant.

What you can bring:

  • Experience using Google Ads, Bing Ads. Adobe Analytics, Google Analytics 4 & Adobe Test & Target.
  • Expertise inGoogle Sheets / Excel.
  • Tag management Tools (E.g. Google Tag Manager).
  • Solutions mindset, able to think critically and able to consider and response at pace.
  • An ability to work effectively with a wide set of stakeholders with solid communication skills while also willing to work independently or directly with clients.

Why Orchard?

We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door and past that door is a super cool office space filled with inspiring people and free crumpets.

We pride ourselves on our work, as well as our focus on a healthy work / life balance. We're 100% committed to you, your career at Orchard and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program.

As an agency we fuse enthusiasm, creativity and technology to Invent Better outcomes for leading International and Australian brands such as Hyundai, Genesis, Tourism Tasmania, amaysim, Epson, GSK, Westpac Group, BI and Zoetis, to name a few.

Invent Better are two little words that define our big approach. It's a belief that creativity and technology are the key to winning in today's digital age, and it's a formula that challenges us to engage with our clients in a way that always pushes us that little bit further every time.


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