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Customer & Product Marketing Lead

3 months ago

Sydney, New South Wales, Australia Tyro Full time

Why work for us
We're not just like every other bank.

Tyro has always been a tech company at heart, but fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture.

Tyros are a highly collaborative mix of people.

You will work closely with our awesome teams and individuals in engineering, product management, customer support, sales and other functions within the business.

Our strong team of 600+ Tyros, just like our customers, are the lifeblood of our business. We go to great lengths to ensure a positive and enjoyable employee experience for all.

Everyone is committed to delivering great outcomes for our customers, and you will have the chance to change the face of payments and commerce for Australian businesses.

Take a look here what it's like to work at Tyro

About the role


As the leader of this Growth and Product Marketing department, and a leader in the Tyro Marketing team you will be accountable for setting the overall direction, culture and vision and role modelling the Tyro values without compromise.


Your exciting function will champion the product and the customer You will be pivotal in the delivery of customer marketing strategy and product marketing activities to achieve aggressive growth as well as deepening relationships and executing on a best in market customer experience that drives value for our customers and for Tyro.


Specifically, the role is accountable for supporting the strategic development, implementation and optimisation of product marketing and customer marketing campaigns, customer communications and customer experience initiatives for our customers once they've joined the bank.


With a segment-based approach, you'll be empowered to create plans that encompass the full customer lifecycle including early engagement, upsell, cross sell and retention for our growing range of products including all Payments, Deposits, Lending and Tyro Connect products as well as new and developing products.


Essential to the success of this role is the ability to work collaboratively and autonomously with key internal & external stakeholders including the wider Growth and marketing teams, Solution Design & Delivery, Legal and Compliance, Technology, and Finance.


What you'll do:

  • Own and execute on the annual product marketing and CRM strategy and plans to reach Tyro targets leading and developing the function and its members.
  • Gather research and insights to establish segments, market analysis, competitor positioning and comparison to discover and solve customer problems, create product market fit, influence product design and roadmaps to help achieve rapid growth.
  • Develop and socialise the product positioning, messaging, customer personas and adoption and engagement strategies whilst influencing the pricing strategy to the entire marketing org as well as Tyro where relevant.
  • Work in strong partnership with Product. For new any product or notable feature launches lead the go
  • to
market (GTM) strategy with the respective stakeholders to hit key objectives and KPIs. Socialise and communicate plans with the marketing department ensuring members are clear on their roles and responsibilities for launch and optimisation Take accountability for driving product messaging, playbooks, guides, web and collateral updates while leading the customer comms aspect to ensure a seamless go live across respective internal and external assets. Oversee the development and execution of the direct and cobranded CRM strategy across Customer Lifecycle marketing as well as Customer Campaigns in collaboration with your team and with Martech. Work closely with Sales, Growth Marketing and Customer success to deliver customer, product or cross sell strategies as required Upskill team members in using Martech platforms to drive efficacy and effectiveness through any comms channel available. Hold teams and self accountable to identify and action the right metrics that influence end
  • to
end customer behaviour across the product portfolio. Utilising any channel necessary, data, technology and people to develop and execute on the customer comms, engagement, cross sell, retention and advocacy strategies including but not limited to lifecycle comms and Tyro or partner cobranded, customer campaigns.
- **Leadership**:
  • As a member of the MLT you will support the running of the marketing department, and at times, represent Marketing in selected company
  • wide events and projects. You will foster growth, performance and development at Tyro to set exceptional standards for Tyro marketers learning to be the best they can be

- **Risk Management**:
  • Responsible for the identification and management of risk in day
  • to
  • day responsibilities
  • Comply with Tyro policies and procedures including completing mandatory training within the required timeframes
  • Role model positive risk behaviours and contribute towards a