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Pr Specialist
3 months ago
Job no: 534491
Work type:
Full-Time, Limited Tenure
Location:
Melbourne - CBD & Inner
Categories:
Marketing
As the Public Relations Specialist, you will play a critical role in developing and implementing a multifaceted communications strategy to support the David Jones brand.
Reporting into the PR Manager, this would suit an experienced PR professional, with strong planning and relationship skills to drive accurate and positive coverage for our brand.
The PR Specialist will be pivotal to generating ideas and new ways to bring the brand to life with an entrepreneurial spirit.
Based in Richmond with WFH flexibility, this role is a 12-month opportunity.
What will the role involve?
- Develop key media materials and briefing documents for all David Jones personnel and David Jones engaged talent
- Manage the Merchandise on Loan process to ensure David Jones supports key editorial opportunities whilst ensuring correct process is followed at all times.
- Manage and update media databases
- Manage media monitoring and compile and circulate daily media coverage report
- Oversee consultants as required engage, brief, manage
- Manage general media enquiries
- Mange expense trackers and monthly forecasting for assigned programs
- Manage Public Relations coordinator to assist in the delivery of key campaigns, retail and corporate initiatives
- Complete detailed PIR's following key campaigns, and identify key recommendations
- Advise and collaborate with broader marketing functions on community investment program and activity and participate in all RAP deliverables
- Research, advise and update business on best practice in terms of Community Investment
- Evaluate campaign effectiveness and end of campaign reporting and analysis
What are we looking for?
- Qualification in Marketing, PR or Communications preferred
- Direct experience working in consumer PR with a focus on fashion and lifestyle, talent management and digital strategy
- Experience with campaign execution and budget management
- Ability to partner with PR agency to drive outcomes with talent
- A proven ability to build, manage and maintain and strengthen stakeholder relationships
- Have the ability to work in a multidisciplinary, collaborative, fastpaced retail environment
Why work for us?
- A competitive remuneration package, including an annual bonus incentive
- Generous employee discounts across David Jones and Country Road Group
- An additional day of leave for your birthday
- The opportunity to support community partnerships through our Corporate Social Responsibility program
- Be a member of a company committed to sustainable practices
- Ongoing training and development to pursue individual ambitions
About Us
- Since 1838, David Jones' limitless quest for innovation and progress established us as Australia's original influencer in fashion & lifestyle. Today, our vision and purpose to continue this legacy is to be the destination that inspires, with experiences and services Like No Other._
- Our current parent company, Woolworths Holdings Limited (
JSE:
WHL) have entered into a binding agreement for Anchorage Capital Partners to acquire David Jones, bringing our business back into Australian ownership and securing the next chapter of our growth journey._
- Anchorage is one of Australia's leading and most highly experienced private equity firms, who will leverage their deep industry expertise, handson approach with management, and continued investment to drive key initiatives to grow the David Jones business and deliver sustainable future performance._
Advertised: 15 Feb 2023 AUS Eastern Daylight Time
Applications close: 28 Feb 2023 AUS Eastern Daylight Time