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Digital PR and Communications Expert

2 months ago

Melbourne, Victoria, Australia Infosys Full time
About the Role

Infosys is seeking a seasoned and enthusiastic individual to join our core PR & Communications team. As a Marketing Communications Specialist, you will play a critical role in developing and executing strategic PR and Communications plans that drive business growth and brand awareness.

Key Responsibilities
  • PR/Media Strategy and Engagement
    • Conceptualize and execute strategic PR and Communications plans that deliver on business goals
    • Align with the vision and purpose of Infosys and drive narratives deep into the region
    • Manage end-to-end PR activities - strategic campaigns, press events & releases, research reports
    • Monitor brand landscape for potential issues and work closely with the leadership and communications team to develop crisis communication plans, draft statements, reputation management
    • Maintain and manage effective campaign budgets and effectively manage agency relationships
    • Drive evaluation processes, execution, and KPIs on key campaigns
    • Coordinate the activities of PR agencies and ensure project deliverables are met
    • Have a finger on the pulse of the media industry and landscape and be able to identify strategic PR opportunities
    • Maintain excellent contacts with media in the region, and constantly seek new opportunities to grow our network
  • Position Requirements
    • Degree-level qualification in Marketing, Communications, Journalism, PR, or equivalent with strong content and communications skills
    • Demonstrated experience at a mid-senior level in public relations, marketing, communications, or related fields
    • Any experience working with a PR Agency/media will be an added advantage
    • Must have an in-depth understanding of the IT & Services industry with experience/network within the Media industry
    • Excellent content development and presentation skills along with identifying news pegs and must be good at storytelling
    • Experienced in the business use of social media channels
    • Deep understanding of numbers, ability to use analytics tools, ability to create unique dashboards (data mining), and comfortable using MS Excel
    • Must be able to manage and execute multiple campaigns simultaneously
    • Requires ability to work in a cross-cultural/global environment and willingness to travel
    • Able to work confidently in a hybrid team environment