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Digital PR Specialist
2 months ago
iSelect is a leading online comparison and purchasing platform that helps Australians save time, money, and effort when making big decisions about their lives. With over 20 years of experience, we provide a one-stop destination for comparing and purchasing insurance, utilities, and personal finance products.
We operate in a growth-oriented, agile, and progressive environment that fosters innovation and rewards success. Our team members have high levels of empowerment and accountability, which are underpinned by a pragmatic, down-to-earth, and relatable approach.
Job SummaryWe are seeking an enthusiastic Digital PR Specialist to join our Marketing team. As a key member of our team, you will collaborate with our PR Manager to boost brand awareness and enhance iSelect's reputation through strategic digital PR activities.
Key Responsibilities- Develop and execute digital PR strategies in collaboration with our SEO and Content teams.
- Write and pitch content to online sources, form content partnerships, and ensure consistent messaging across channels.
- Analyze consumer surveys and research insights to refine content and optimize our digital presence.
- Respond to news trends and opportunities, leading newsjacking efforts and seeking out opportunities for commentary to maximize brand visibility.
- At least three years' experience working in public relations, journalism, or a related field.
- Experience interacting with journalists and media outlets and responding to media enquiries.
- Able to work on multiple content pieces and topics at a time, with exceptional attention to detail, and can prioritize tasks to meet tight deadlines.
- Demonstrated experience working with multiple stakeholders, including channel owners and business partners.
- Highly skilled in content development and copywriting, to aid PR campaign production.
- Desire and willingness to learn on the job to become a digital PR expert.
- Hybrid and flexible working arrangements, with the option to split your time working from home and in our CBD office.
- Professional development opportunities, including free access to the LinkedIn Learning Library and our in-house learning Academy.
- Recharge days, allowing you to take a break and recharge when needed.
- Referral bonus scheme, with the opportunity to earn an extra $1500 by referring a colleague.
- Salary packaging options, including novated leasing.
- Paid parental leave and return-to-work bonus.
- Income protection insurance, providing a monthly income replacement benefit in the event of illness or injury.
- Wellbeing centre, offering education, support, and tools to help you live a healthier and happier life.
- Employee assistance program, providing access to qualified psychologists and coaches.
- Rewards platform, offering instant discounts and cashback at hundreds of retailers.
- Annual iStar trip, recognizing and rewarding employees who embody our values.
