Digital PR Specialist

5 days ago

Melbourne, Victoria, Australia ISelect Full time
About Us

i Select is a leading provider of comparison and purchasing services for insurance, utilities, and personal finance products. With over 20 years of experience, we have established ourselves as a one-stop destination for consumers seeking to compare and purchase a wide range of products.

Our Mission

We are passionate about making Australians' lives easier by saving them time, money, and effort. Our team of experts works tirelessly to provide consumers with the convenience of online comparison and the benefit of telephone-based advice and sales.

Our Values

We are committed to fostering a growth-orientated, agile, and progressive environment that encourages innovation and rewards success. Our team members have high levels of empowerment and accountability, which are underpinned by a pragmatic, down-to-earth, and relatable approach.

Job Summary

We are seeking an enthusiastic PR Specialist to join our Marketing team. As a key member of our team, you will collaborate with our PR Manager to boost brand awareness and enhance i Select's reputation through strategic digital PR activities.

Key Responsibilities
  • Develop and execute digital PR strategies with the support of the PR Manager and in collaboration with our SEO and Content teams.
  • Write and pitch content to online sources, form content partnerships, and ensure consistent messaging across channels.
  • Analyze consumer surveys and research insights to refine content and optimize our digital presence.
  • Respond to news trends and opportunities, leading newsjacking efforts and seeking out opportunities for commentary to maximize brand visibility.
Requirements
  • At least three years' experience working in public relations, journalism, or a related field.
  • Experience interacting with journalists and media outlets and responding to media enquiries.
  • Able to work on multiple content pieces and topics at a time, with exceptional attention to detail, and can prioritize tasks to meet tight deadlines.
  • Demonstrated experience working with multiple stakeholders, including channel owners and business partners.
  • Highly skilled in content development and copywriting, to aid PR campaign production.
  • Desire and willingness to learn on the job to become a digital PR expert.
What We Offer
  • Hybrid and flexible working arrangements, including the option to split time working from home and in our CBD office.
  • Professional development opportunities, including free access to the LinkedIn Learning Library and our in-house learning Academy.
  • Recharge days to use at your discretion, in addition to your annual leave.
  • Referral bonus for referring another team member.
  • Salary packaging options, including novated leasing.
  • Paid parental leave and return to work bonus.
  • Income protection insurance.
  • Wellbeing centre, providing education, support, and tools to help you live a healthier and happier life.
  • Employee assistance program, offering free access to qualified psychologists and coaches.
  • Rewards platform, offering instant discounts and cashback at hundreds of retailers.

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