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Digital PR Specialist

2 months ago


Melbourne, Victoria, Australia iSelect Ltd Full time
About iSelect Ltd

iSelect Ltd is a leading online comparison and purchasing platform that helps Australians save time, money, and effort when making big decisions about their lives. With over 20 years of experience, we have established ourselves as a one-stop destination for comparison and purchasing across various product areas, including insurance, utilities, and personal finance.

Job Summary

We are seeking a highly skilled Digital PR Specialist to join our Marketing team. As a Digital PR Specialist, you will play a crucial role in developing and executing digital PR strategies to boost brand awareness and enhance our reputation through strategic digital PR activities.

Key Responsibilities
  • Develop and execute digital PR strategies in collaboration with our PR Manager and SEO and Content teams.
  • Write and pitch content to online sources, form content partnerships, and ensure consistent messaging across channels.
  • Analyze consumer surveys and research insights to refine content and optimize our digital presence.
  • Respond to news trends and opportunities, leading newsjacking efforts and seeking out opportunities for commentary to maximize brand visibility.
Requirements
  • At least three years' experience working in public relations, journalism, or a related field.
  • Experience interacting with journalists and media outlets and responding to media enquiries.
  • Able to work on multiple content pieces and topics at a time, with exceptional attention to detail, and can prioritize tasks to meet tight deadlines.
  • Demonstrated experience working with multiple stakeholders, including channel owners and business partners.
  • Highly skilled in content development and copywriting, to aid PR campaign production.
  • Desire and willingness to learn on the job to become a digital PR expert.
What We Offer
  • Hybrid and flexible working arrangements, allowing you to split your time between our CBD office and working from home.
  • Professional development opportunities, including free access to the LinkedIn Learning Library and our in-house learning Academy.
  • Recharge days, providing you with additional time to relax and recharge.
  • Referral bonus scheme, offering you the opportunity to earn extra rewards by referring colleagues to join our team.
  • Salary packaging options, allowing you to maximize your salary.
  • Paid parental leave and return-to-work bonus.
  • Income protection insurance, providing you with financial support in the event of illness or injury.
  • Wellbeing Centre, offering you access to education, support, and tools to help you live a healthier and happier life.
  • Employee Assistance Program, providing you with free access to qualified psychologists and coaches.
  • Rewards Platform, offering you instant discounts and cashback at hundreds of retailers.
  • Annual iStar trip, recognizing and rewarding our employees for their hard work and dedication.