Marketing Executive

2 weeks ago

Newcastle, New South Wales, Australia Wests Group Full time

About us
The Wests Group Australia is a major employer in the Newcastle, Port Stephens and Lake Macquarie regions.

Employing close to 900 people, Wests operates a multi-site portfolio of entertainment and hospitality venues including:

  • Five registered clubs with multiple bar and gaming areas, bistros, cafes and finedining restaurants. Locations include New Lambton, Mayfield, City, Cardiff, and Nelson Bay
  • Three hotels including The Executive (New Lambton), The Gateway (Mayfield) and our luxury 5star resort The Anchorage Hotel & Spa (Port Stephens)
  • Balance Collective gyms with state of the art facilities, group fitness, yoga, Pilates, creche and a large indoor swim centre
  • NEX, the Hunter region's largest exhibition and convention centre
  • The awardwinning Spa Lucca, located at The Anchorage in Port Stephens
  • The nib Newcastle Knights NRL team

Your new role


The Wests Group are on the hunt for a passionate Marketing Executive to join our team and manage our Hotel and Fitness portfolios.

Reporting to the Group Marketing Manager, the Marketing Executive will take ownership of and be responsible for the execution and implementation of the marketing strategy across our hotel and fitness categories.

This broad role will oversee all marketing, communications, brand, loyalty, digital, and social activities for The Anchorage Hotel & Spa, The Executive & The Gateway Hotels, and Balance Collective.


You'll spend time doing:

  • Create and execute the tactical marketing plans
  • Plan, manage, execute and track the social media plan including campaign creation and writing copy
  • Source and collaborate with influencers, media, and partners to grow the brand's awareness and engagement
  • Plan and execute promotional calendar
  • Conduct photo and video shoots and coordinate, control and maintain the visual asset library
  • Creating, securing, and managing special events
  • Monthly reporting
  • Directly liaise with thirdparty agencies (PR, Digital, Design) and collaborate to ensure strong working relationship and results
  • Employ a variety of analysis tools such as best practice surveys to improve customer experiences. Gather customer feedback, analyse it, and then design specific practices which can be put into place so that the customer benefits while profits also improve.
JUST to name a few...

We're excited to hear from you if you have:

***:

  • Minimum 3+ years in a generalist Marketing Executive role
  • Experience at producing actionable plans
  • Creative and innovative outofthebox thinking and a willingness to trial new ideas
  • Understanding of digital platforms and can analyse their performance
  • Proven experience in marketing, communications, and digital platforms
  • Great relationship management skills, with a developed understanding of the interactions between marketing and the wider business
  • Tertiary qualifications in Business with a major in Marketing, Communications, or equivalent is desired
  • Experience within the hospitality/tourism/events industry advantageous

We value people who:

  • Be their Best
  • You're authentic, inclusive and encourage others to bring their best selves to work
  • Make it happen
  • You thrive in a fastpaced environment and can manage competing priorities


 Customer Centric
  • You create exceptional customer experiences for our members and guests


 Grow together
  • Developing others to achieve their full potential comes naturally to you

What about the fun stuff?

  • We value our staff, which is why we recognise and reward your hard work with our AMAZING staff benefits.
Being an employee of The Wests Group will give you access to the following:

  • Paid Parental Leave including 12 months of maintained superannuation
  • 5 days Wellbeing Leave proactively manage your wellbeing
  • Flexible work option
  • Aboveaward wages, paid overtime, and penalty rates for weekends and Public Holidays
  • 17.5% annual leave loading
  • Paid traineeships and leadership development courses
  • 40% discount off meals for club employees
- $25 per month for an all-access Balance Collective membership (access to all clubs, Mayfield aquatics, group fitness, yoga, pilates, and unlimited creche). As an added bonus, this offer extends out to your partner as well

  • Discount accommodation rates at The Executive, The Gateway and The Anchorage Hotel & Spa
  • Discounted nib Health Insurance
  • 24/7 Employee Assistance Programs
  • Free annual flu vaccinations

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