Marketing Communications Manager, Clm

2 weeks ago

Sydney, New South Wales, Australia TPG Telecom Full time

Work options:
Hybrid

This position can either be based in Sydney or Perth.

We've only just begun, but what a beginning. In a once in a generation moment, we've brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

This opportunity


TPG is embarking on a program (Program Imagine) to integrate and simplify its business, operations, and technology platforms for its Consumer division.


The Customer Communications Manager plays a crucial role in TPG Telecoms transformation, focusing on planning, coordinating, and briefing below the line customer communications.

The primary objective of this role is to support brand transformation and communicate customer impacts effectively. The Manager collaborates with cross-functional teams, provides clear briefs to internal creative teams, monitors progress, and ensures consistent messaging.

By optimizing customer communications via a/b testing, the Manager enhances the customer experience and contributes to the overall success of the brand transformation initiatives.


Responsibilities
We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.

  • Develop comprehensive customer communication plans to support transformation initiatives, including repositioning customer plans and changes in brand identity.
  • Coordinate and manage all aspects of customer communications, ensuring consistent messaging across below the line channels:
  • SMS
  • Direct Mail
  • Outbound telemarketing
  • App push notification
  • Collaborate with crossfunctional teams, including Marketing, Product, Legal, Go to Market and customer service, to gather necessary information and insights for customer communications.
  • Provide clear and detailed briefs to internal creative teams regarding the desired content, tone, and style for customer communications related to brand transformation.
  • Review and provide feedback on creative concepts and materials developed by the internal creative teams to ensure they align with the communication objectives during the brand transformation process.
  • Monitor and track the progress of creative deliverables, ensuring they are delivered on time and meet quality standards.
  • Monitor and analyse customer communications performance metrics to optimize effectiveness and engagement.
  • Stay up to date with industry trends and best practices in customer communications to bring innovative ideas and strategies to the team.

Knowledge & Experience:

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in customer communications or marketing coordination, preferably in the telecommunications or technology industry.
  • Excellent written and verbal communication skills, with the ability to effectively collaborate with internal creative teams on communication requirements.
  • Strong project management and organizational skills, with the ability to handle multiple priorities and deadlines.
  • Attention to detail and the ability to ensure consistent branding and messaging across different communication materials during brand transformation.
  • Analytical mindset with the ability to interpret data and metrics to drive continuous improvement.
  • Proactive and collaborative attitude, with the ability to work effectively in crossfunctional teams.
  • Knowledge of customer segmentation strategies and the ability to tailor communications accordingly.

Benefits and perks

  • Flexible hybrid way of working (from home and office)
- 'Stay Connected Mobile'
  • Access to a free mobile plan
- 'Stay Connected NBN'
  • Access to a free NBN 100 plan
- 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year

  • Access to TPG Learning Hub platform and internal development opportunities
  • Access to Corporate Partner Discounts

Bolder and better together
We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant.

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.

LI-Hybrid

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