Marketing Manager, Clm

2 weeks ago

Sydney, New South Wales, Australia Optus Full time

Marketing Manager, CLM:

Date:3 Jul 2023

Location:
Sydney (Macquarie Park HQ), Australia

Company:
Singtel Group

It starts with YES
At Optus, we've got an ambitious goal to be Australia's most loved everyday brand.


The Marketing Manager, CLM will play a meaningful role within the Customer Marketing Team, supporting the Team to develop and implement an overarching small business customer lifecycle management strategy to retain business customers, increase product holdings across the portfolio and reward loyalty.

If you have strong experience in developing and implementing data-driven, automated CRM campaigns including both creative and campaign data - we want to hear from you

Your day in the life of a Marketing Manager, CLM at Optus

  • Implement datadriven Omni channel campaigns for small business customer lifecycle via EDM, SMS, inapp messaging, push notifications, service communications and Outbound Telesales.
  • Drive the ongoing program of automated/always on campaigns and comms triggers to drive growth, increase lifetime value and mitigate churn.
  • Understand customer lifecycle moments and the triggers to deliver effective marketing and service communication initiatives at all stages of the customer lifecycle.
  • Work with the team including Campaign Analysts and EDM Producer to brief and test multiple omnichannel campaigns, including a thorough test and learn roadmap to continually optimise campaign performance based on insights.
  • Support the creative development, including working with external and internal creative agencies to develop outstanding customer marketing campaigns.

Your skills to pay the bills

  • Proven 4+ years experience in a customer marketing role in a fastpaced environment, exposure to Customer Lifecycle Management will set you up for success
  • Strong analytical skills and experience crafting datadriven decisions through A/B testing
  • Ability to brief the data and technical requirements for campaigns
  • Strong crossfunctional team member skills with experience working with CVM, product, sales, brand, and legal.

Perks we love at Optus

  • Competitive salary and performance incentives
  • Discounts to Optus products and services, and to over 400 retailers Australiawide
  • Training, mentoring and development opportunities (ask us about OptusU)
  • Up to five days of Volunteer Leave per year
  • A "connected" day for you to use to connect to something you are passionate about
  • Hybrid ways of working
  • Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office
  • Sydney Campus; 20mins from CBD, 12mins from Epping via Optus bus
Keen to see what it's really like to work at Optus? Search #OptusLife on LinkedIn to go behind the scenes

  • We have a COVID19 Vaccination Policy and require vaccination to enter our workplaces. Please speak to us if you have any questions about meeting this requirement.
LI-TJ1

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