Customer Lifecycle Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia HiPages Group Full time

About the role

In this role as the Customer Marketing Manager you will be empowered to re-shape how hipages engages our tradies to surface the full value that comes with their hipages subscription. As a core marketer in our cross-functional teams, you'll not just be executing but you'll be bringing to life the voice and needs of our tradies, defining the strategies that activate, engage and retain them across key programs of work.

We're not just looking for an email marketer. We think bigger than that and we hope you do too. Define the journeys that matter, take some risks (albeit calculated risks), create meaningful connections with our tradies and have some fun working within our Marketing, Sales and Cross-Functional teams to make it happen.

This role reports directly to our Senior Customer Marketing Manager and is a full-time opportunity offering hybrid working conditions.

Some of your responsibilities will include:

  • Cross-functional collaboration: You'll be a core member of our Partnerships team, a critical arm of our business strategy, ensuring we're providing additional services and offerings for tradies. You'll challenge the way we get things done, bring to life our Partner offerings, both existing and upcoming and think holistically on how they connect across the tradies lifecycle.
  • Passion for the customer experience: You're inquisitive, you like to look at all research and get to know the customer inside and out. Most importantly, you bring that insight and passion into your work through your discovery sessions, meetings and customer journeys.
  • Showcasing your gift with tech: You know how to leverage marketing automation technology. We're a deeply embedded braze company and we love our data. You're confident in your ability to pull the right levers to trigger the next best action and are susceptible to a bit of innovation and experimentation.

Willingness to learn: Whether you're sharpening your existing knowledge or deepening your skill-set, the learning never stops and being genuine on where there is room to grow is a big part of our culture.

Our ideal candidate

You'll have at least 3 years of experience as a Marketing Manager or similar commercially focused Customer/Lifecycle/Data Driven roles. You've been involved with cross-functional teams previously and/or you can demonstrate outstanding stakeholder management skills.

Marketing automation is not something new. You're well versed in using such tools and can confidently get started on crafting customer journeys within your roadmap. You've an eye for detail and can spin a good narrative. You'll be an important stakeholder in bringing our new brand to life, so having good design and copywriting skills is essential.

But - we're also realistic. If you have most of those skills but are short on one or two, we'd still love to hear from you - just tell us why you're perfect for the role?

Take a look inside our home:

Ranked #3 in Best Places to Work in Australia for the past three years, we offer meaningful, impactful work collaborating and innovating with the best and brightest in a transparent, supportive and fast-paced work environment:

  • Close-knit diverse family of bright, respectful, collaborative members who love to solve problems and jump on new opportunities
  • Strengths based organisation with in house coaching to help you leverage what makes you special
  • Holistic wellbeing focus with EAP access, meditation room, daily bottomless continental breakfast, fresh fruit and snacks and diversity initiatives and celebrations
  • Inspiring office and location - based in the heart of Sydney CBD, only a few steps from Town Hall Station, with multiple indoor and outdoor collaboration and social areas
  • Social connection focus: Friday socials, 2x big company parties per year and regular and fun teaming activities - we work hard but play hard too

We value Diversity:

Innovation & Collaboration are core values at hipages, and are impossible to cultivate without a diverse and inclusive team. We don't expect you to be an expert in all areas, we're more interested in who you are as a person, a team member and a leader.

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other minority groups tend to only apply when they check every box. So if you don't tick every single box above, but you think you would be a great fit for the role we encourage you to apply, we would LOVE to hear from you

We are a Circle Back Initiative Employer – we commit to respond to every applicant.

#LI-JL1 #LI-Hybrid

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