Lifecycle Marketing Manager

2 weeks ago

Sydney CBD, New South Wales, Australia HCF Full time

About the role:

We are looking for someone smart, fun and passionate to join the team at Flip

You will get to:

  • Work in a fast paced, fun and passionate team of exfounders, top tier consultants and venture builders
  • Learn and gain first hand experience in, crosschannel marketing, innovation and general startup wizardry
  • Take on large pieces of ownership and responsibility from day 1

Who we are:


The health insurance value proposition is increasingly unclear to consumers and participation is declining, particularly in the young and healthy segments.

With Flip, we aim to create an entirely new form of insurance for active Australians to assist them in protecting their health and wellness.

At Flip, our mission is to create insurance people love by daring to be different.

We are simple, daring, trustworthy, big-hearted and playful.

We are a start-up making waves in the insurance industry and are backed by Australia's largest not-for-profit health insurer, HCF.


What is Flip Insurance?:

Hey, we're Flip - affordable, on-demand injury cover. Traditional insurance is expensive, inflexible and confusing.

Accidents happen, and injuries suck, but they suck less when you've got Flip to ease the pain of unexpected medical costs.

Get a single day of cover or a weekly subscription that you can cancel anytime. Flip is lightning-fast cover for the most common injuries, with up to $20,000 cash payout depending on your injury. We're backed by industry giant HCF. And we're committed to sharing our profits to protect the planet.

Get Flip. Get injured. Get cash. Get better. It's as simple as that.

_ Please note this position is a 1 year max term contract role._

What you will do:

Reporting to the Head of Growth, the Lifecycle Manager will be responsible for helping

to define and implement our growing customer engagement and retention strategies.

Building on the infrastructure already in place that includes CDP triggered events, granular attributes for segmentation, with opportunities to leverage personalisation, SMS and push notifications.


  • Define and execute Flip's CRM and lifecycle marketing strategy, including new user onboarding, prospect nurturing, and customer crosssells
  • Build and maintain an audience segmentation framework to service commercial & marketing campaign requirements.
  • Continually test and learn, deepening audience segmentation and targeting
  • Define KPIs and work alongside data and product teams to develop processes for campaign reporting and analysis
  • Implement processes to effectively prioritise and streamline user communications, and put in place rigorous QA processes
  • Dig into customer insights and tailor messaging and distribution channels accordingly
  • Collaborate with all other marketing channel owners and partners to ensure our calendars align and launch campaigns to drive new and repeat purchases.

Who are we looking for:


We are looking for a passionate and structured person to spearhead the next phase of growth through our customer communication.

The key skills and experience we are looking for are as follows:

  • Advance knowledge in Google Analytics, HTML, Liquid templates and CRMs
  • Strong analytical skills and experience for creating datadriven decisions through A/B testing, campaign reports, dashboard and analytics
  • Creative, innovative with a strong understanding of growing brands
  • Passionate about tech, activities and adventure
  • High attention to detail, confident communication skills for reporting to stakeholders at different levels
  • Curious and a good problem solver, confident and happy taking ownership
  • Strong work ethic and a passion for working in a startup environment
  • 35 years experience of CRM and Lifecycle Marketing
  • Understanding and appreciation of our brand and products
  • Bachelor's degree preferred
  • Strong written, oral and presentation skills

  • Lifecycle Marketing Specialist

    2 weeks ago

    Sydney CBD, New South Wales, Australia HCF Full time

    About HCFAt HCF, our purpose is to bring our human touch to healthcare. Since 1932 we've been putting our members and their health first. As Australia's largest not-for-profit health fund, we cover over 1.7 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia F45 Training, Inc. Full time

    Are you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new roleAt F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team.As the Lifecycle Marketing Manager, you'll be...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Latitude IT Full time

    Start up business within a well established and popular Australian brand Hybrid working model and a CBD office location A role with ownership, help develop the CRM and lifecycle marketing strategyAs the Lifecycle Marketing Manager, you will be responsible for developing and executing campaigns across various stages of the customer journey, from acquisition...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia S2M Full time

    International Fintech launching in Australia Unlimited career growth potential- $130k to $155k package depending on experienceThis innovative fintech business has developed an award winning and world leading technology. After several years of success overseas, they are now looking to bring the product offering to Australia, and require a Lifecycle Marketing...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Salt Recruitment Full time

    Our client is an award-winning global Fintech & Martech giant that has repeatedly been listed as one of Fortune's Top 100 Best Places To Work, for culture and offering groundbreaking tech eCommerce SAAS solutions to 150+ markets across the globe.This is an exciting opportunity for a lifecycle/customer marketing manager as you will be executing international...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia OrbitRemit Full time

    Sydney, AustraliaWho we are:OrbitRemit is an innovative and fast growing digital payments company. We have developed world leading technology enabling our customers to transfer money internationally at the best possible exchange rate, for the lowest possible fee. We are a disruptive force in the area of cross border payments helping our customers send money...

  • Lifecycle Marketing Manager, Broker

    2 weeks ago

    Sydney, New South Wales, Australia REA Group Full time

    Lifecycle Marketing Manager, Broker We're REA REA Group ( is not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property. With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at...

  • Lifecycle Marketing Specialist

    2 weeks ago

    Sydney, New South Wales, Australia Bluefin Resources Full time

    This prominent company is a dominant player in the health insurance industry and is currently involved in a range of exciting initiatives across the organization. In response to high demand, the company is searching for a skilled Lifecycle Marketing Specialist to oversee the end-to-end planning and execution of critical lifecycle, member support, and...

  • Lifecycle Marketing Manager, Broker

    2 weeks ago

    Sydney, New South Wales, Australia REA Group Full time

    Lifecycle Marketing Manager, Broker We're REAREA Group is not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property. With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your...

  • Lifecycle Marketing Executive

    2 weeks ago

    Sydney, New South Wales, Australia Sharp & Carter Full time

    Incredible opportunity to join an Industry Leading, Australian Owned Retail bra- $40 - $45 P/H B+S | Initial 6 Month Contract | WHV Welcome | CBD Office + WFH Huge Growth Potential with Lots of Training and DevelopmentAboutOur client is a trusted and innovative leader in the retail industry, dedicated to delivering quality products and exceptional shopping...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Canva Full time

    Job DescriptionJoin the team revolutionizing how design is experienced worldwide.Hey there, greetings!Thanks for checking us out. We get that job hunting can take a bit of time, so let's dive into what's up for grabs.Where and how you'll workOur main campus calls Sydney home, with additional spots in Melbourne, Brisbane, Perth, and Adelaide. But the beauty...

  • Lifecycle Marketing Lead

    2 weeks ago

    Sydney, New South Wales, Australia Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their...

  • Lifecycle Marketing Coordinator

    2 weeks ago

    Sydney, New South Wales, Australia Sharp & Carter Full time

    Exciting opportunity to join this fast growing, high performing Rewards team Australias No.1 Retailer Amazing workplace culture- $75 - $80K B+S | Initial 6 Month Contract | CBD Office + WFH | WHV WelcomeOverview:Exciting opportunity to join this fast growing, high performing Rewards team within Australia's No.1 Retailer and be responsible for executing...

  • Customer Lifecycle Marketing Manager

    4 weeks ago

    Sydney, New South Wales, Australia Aquent Full time

    12 month contractSydney locationHybrid 3 days in officeThis is a fabulous opportunity to work with one of the world's top business software companies, supporting the development and execution of content and campaigns that nurture, and retain customers in emerging markets. Customer-focused and passionate about delighting customers at every touch point they...

  • Customer Lifecycle Marketing Manager

    2 months ago

    Sydney, New South Wales, Australia Aquent Full time

    12 month contractSydney locationHybrid 3 days in officeThis is a fabulous opportunity to work with one of the world's top business software companies, supporting the development and execution of content and campaigns that nurture, and retain customers in emerging markets. Customer-focused and passionate about delighting customers at every touch point they...

  • Customer Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia HiPages Group Full time

    About the role In this role as the Customer Marketing Manager you will be empowered to re-shape how hipages engages our tradies to surface the full value that comes with their hipages subscription. As a core marketer in our cross-functional teams, you'll not just be executing but you'll be bringing to life the voice and needs of our tradies, defining the...

  • LIfecycle Marketing Lead B2B

    2 weeks ago

    Sydney, New South Wales, Australia Canva Full time

    Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in Sydney. We also...