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Head of Paid Media

3 months ago

Lavender Bay, New South Wales, Australia In Marketing We Trust Full time

How to tell if this job is the right fit

  • You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development and performance
  • You are independent, selfdirected, and value work that allows you to be creative
  • You want to keep your industry knowledge ahead of the market
  • You breathe digital and yearn for an environment of likeminded people
Congratulations You just found the right place.

What In Marketing We Trust is all about

We're a technical performance marketing agency, and we exist to solve tough problems in marketing. We bring an engineering mindset to complex marketing situations to deliver scalable performance that generates an exponential return on investment.
Trust is in our name and is our guiding principle.

To deliver on our purpose, we conduct our business by the following Code of Ethics:

  • Build trust through every interaction with every person
  • Always deliver in the best interest of our clients
  • Invest in the success of every team member
  • Build longterm relationships with our partners
Delivering these foundational codes will fund our continued growth.

What our internal culture looks like*Let's hear from our employees on why they chose to join and stay:
  • A good management team creates growth opportunities, embodies company values, and understands people's pain points
  • A nice, dedicated, supportive (and funny) team with years of experience, therefore, really good at what they do
  • Flexibility in working hours, working location, no micromanaging, and you can take full ownership of your work
  • Very good processes and clear expectations

Why this role exists

_This role is for maternity cover and has a 1-year contract; _the contract starting period is at the beginning of March 2023 and lasts until March 2024. Based on performance and agency requirements, this could be an ongoing engagement.

The Head of Paid Media will possess the leadership attributes required to successfully manage the team, client relationships and understand the strategies for adding roles to create efficiencies in their growing operation to help drive profitability.

The Head of Paid Media will manage, assess and improve existing initiatives and devise new strategies to increase gross profit, drive sustainable client relationships and scale the business.

The Head of Paid Media will also be responsible for creating and evolving a team culture that is collaborative, solution-focused and performance-driven.

This role is a leadership role focused on driving the team to deliver an outcome.

What you will be accountable for*You will lead the Paid Media stream at In Marketing We Trust.

The Head of Paid Media ensures that teams are engaged and have the right training and setup to drive positive results for In Marketing We Trust and its clients.

The Head of Paid Media keeps teams updated regarding strategic developments and operational targets, ensuring teams have the resources, systems, support, and knowledge to achieve goals.


Objectives

Individual Key Objectives

  • Ensure a profitable, effective and scalable paid media delivery function
  • Participate in the definition of stream strategic plans and ensure their implementation
  • Lead the paid media delivery team (recruitment, training and management)
  • Lead the daytoday paid media delivery operations
  • Ensure client satisfaction and quality standards for delivery
  • Work with other team leaders to design and execute digital marketing strategies in line with uptodate industry standards
  • Help the business win new accounts and growth opportunities with existing clients

Functional / Team Management Objectives

Set targets, plan budgets, control operational expenditure, recruits, train, and inspires their team, creating and driving marketing campaigns across several digital channels while building strong relationships with clients.

Responsibilities*Strategic

  • Actively participate in designing and implementing a sound stream plan; initiates improvements necessary for highquality succession planning at all levels of the organisation
  • Provides advice and recommendations to the business partners about business development, revenue opportunities, policies, procedures, etc.
Financial

  • Be responsible for the stream P&L for Cost of Service/Cost of Goods Sold
  • Reach Revenue and financial multiplier targets
  • Analyse financial statements and establish controls to safeguard good financial management related to the delivery of services
Team management

  • Recruit, manage and develop your team members to form a cohesive team capable of delivering highquality digital marketing work
  • Communicate performance expectations and support the team by building required competencies, providing feedback, and managing behaviours and performance gaps
  • Monitor individual & team performance and workload, address learning and development needs and manage performance issues
Delive