Digital Solutions Strategist, Sbs Culturalconnect

1 week ago

Sydney, New South Wales, Australia SBS Full time

About SBS


SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

The Department
***SBS CulturalConnect is a team of strategy, creative and solutions specialists that connect organisations to culture, community and Country across SBS' ecosystem.


Within this division is a dedicated Integrated Brand Solutions Team, who support the SBS Media Sales Division Nationally by developing content sponsorships proposals and bespoke proactive & reactive campaigns, authentically aligned to SBS's diverse audience, distinctive content and cross-platforms including TV, On Demand, online, social media and radio.


The Role


The CulturalConnect team within SBS Media Sales is seeking an experienced, dynamic & tenacious team player to join us in the position of Digital Solutions Strategist.

This integral member of the team will be responsible for driving strategic digital initiatives, creating digitally-led content partnerships and integrated solutions, and championing digital best practice across SBS's commercial campaigns.

The Digital Solutions Strategist is not only a key role for the SBS Media Sales team, but an integral part of the business, responsible, amongst other things for:

  • Collaborating closely with the CulturalConnect and National Sales Teams, Strategy & Research, Creative Services, Marketing, Social and Content Teams (On Demand and Online Editorial) to define integrated commercial opportunities which can be proposed proactively or within reactive client brief responses
  • Work with Research & Strategy Team to understand the SBS digital audience, and analyse consumer, brand and market data/trends to develop robust strategic solutions for client responses, inform digital campaign executions and shape future digital product development
  • Lead and actively contribute to workshops and brainstorms to assist in the development of strategic, multiplatform client opportunities.
  • Continually review processes, strategies and technology to increase the success of SBS's integrated digital campaigns (including paid social & search) and uncovering new innovative commercial opportunities for SBS digital and social platforms
  • Develop gotomarket collateral/presentations for client brief responses and key SBS properties including sponsorships, case studies and post analysis

About you


We're seeking someone who can be a positive representative of the wider CulturalConnect Team, providing effective client strategies & solutions and helping grow the digital capabilities within the team by training and supporting staff to expand their knowledge in digital strategy and ideation.


Key attributes of the ideal include the following:

  • Demonstrated experience creating commercial opportunities across multi-media platforms, well-developed communication skills and a sound understanding of the media agency and sales environments, plus a general can-do attitude to be able to hit the ground running.
  • Strong knowledge of the digital landscape (incl. BVOD, online editorial and social) and commercial opportunities to be able to help strengthen and grow the team's digital capabilities in a rapidly changing environment.
  • Sound understanding of broadcast media (i.e. TV, Radio/Audio) is beneficial, however not essential for this role.

Some of the reasons to consider working with us:

  • The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work, you'll be part of one of the most inclusive companies in Australia
  • The culture and the engagement of our workforce SBS is ranked in the top 25% of all media companies for employee engagement
  • We're agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments
  • We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

Reasonable adjustments
To find out more about reasonable adjustments with SBS, please view our video here.

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