Trade Marketing Manager

1 week ago

Sydney, New South Wales, Australia SBS Full time

About SBS


SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

About SBS Media

SBS CulturalConnect is a team of strategy, creative and solutions specialists that connect organisations to culture, community and Country across SBS' ecosystem.


This important position works with multiple stakeholders to grow awareness and understanding of the SBS Media brand positioning SBS's content and point of difference with media agencies and clients.


The Role
Reporting into the National Manager, Cultural Connect, this role will see you:

  • Owning the Trade Marketing strategy, calendar and budget across the financial year
  • Presenting strategic recommendations for trade marketing initiatives that align with SBS media's brand, content and major go to market priorities.
  • Taking responsibility for the development and execution of major SBS Media trade marketing campaigns and initiatives ensuring all activity is on brand and delivered within prescribed deadlines and budget.
  • Working with the SBS corporate communications and publicity teams to identify opportunities that promote strategic priorities via owned, earned and paid strategies.
  • Managoing all major SBS Media trade events including the SBS Upfront events nationally, in consultation with the Director Media Sales and National Manager, CulturalConnect.
  • Responsible for the implementation of all SBS Media sponsorships and corporate hospitality nationally, ensuring SBS Media maximises exposure
  • Acting as a brand custodian and oversee the design and delivery of SBS Media merchandise, printing and signage requirements

About you

  • Demonstrated experience in building marketing strategies as well as end to end event management.
  • Experience working with senior stakeholders, welldeveloped communication & relationship building skills.
  • Exceptional time management and high attention to detail, plus a positive attitude
  • Ideally you should also have strong knowledge of the media agency and sales environments, as well as strong trade relationships.


If you are a team player who always sees the bigger picture and eager to move into an organisation where you can make an impact, we'd love to hear from you.


Some of the reasons to consider working with us

  • The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work, you'll be part of one of the most inclusive companies in Australia
  • The culture and the engagement of our workforce SBS is ranked in the top 25% of all media companies for employee engagement
  • We're agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments
  • We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

Reasonable adjustments
To find out more about reasonable adjustments with SBS, please view our video here.

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