Social Media

1 week ago

East Melbourne, Australia The Royal Australian College of General Practitioners (RACGP) Full time
Member Experience
Member and External Communications
Flexible location
Full Time, Fixed Term

28/7/2023

Full time, Fixed term until August 2024 with flexible location and WFH options.
$99,655 p.a, plus 14% Superannuation and 17.5% annual leave loading
Leading National Health and Education member-based organisation
About the RACGP

The Royal Australian College of General Practitioners (RACGP) is the voice of general practitioners (GPs) in our growing cities and throughout rural and remote Australia.

For more than 60 years, we've supported the backbone of Australia's health system by setting the standards for education and practice and advocating for better health and wellbeing for all Australians.


We foster the future of general practice through our profession-led, community-based training model for the Australian General Practice Training Program and other training pathways.

We train GPs to deliver quality, whole-person care to patients across Australia, support their ongoing professional development and provide a point of connection for GPs serving communities in every corner of the country.

About you
To thrive in this role as our Social Media & Content Specialist, you'll have:
a thorough knowledge of social media channels and trends
exceptional organisational, planning and time management skills, with experience delivering multiple activities simultaneously
initiative and a positive attitude
strong experience measuring data and translating to actionable insights
excellent interpersonal skills, both written and verbal
strong analytical capabilities
strong copywriting skills, with high attention to detail.
About the opportunity

Reporting to the Head of Member & External Communications, you'll lead the execution of RACGP social media content including strategy, content creation, content planning, scheduling, measurement and community management.


work with the Head of Member & External Communications to lead the development and implementation of the RACGP's social media strategy, based on insights-led recommendations and in-line with the RACGP content strategy and brand voice.

devise, create and execute social media campaigns designed to build brand trust and community, to improve attractiveness of general practice as a profession and to achieve RACGP business objectives.

work with digital content producer and freelancers to create and edit video and photographic content for social media.

collaborate with general practice influencers to create content with a view to expanding RACGP's reach, engagement and visibility in the community.

Extract data from various sources, review data, generate reports, communicate actionable insights and provide data-informed recommendations to stakeholders.
The Benefits

14% superannuation
Additional leave over the Christmas and New Year period
17.5% annual leave loading for EA employees
Hybrid working arrangements
The Core Academy
High-profile health and education organisation where progressive leadership, innovation integrity, collaboration and accountability are valued.
To apply


Towards the end of the process, applicants will be asked to complete pre-employment screening, which may include reference checks and/or a National Police Check.

Applicants must have the right to work in Australia.

Applications close: 11 August 2023

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