Regional Marketing Associate, ANZ

2 weeks ago

West Nowra, Australia Cepheid Full time

At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world's most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.

Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we're working at the pace of change on diagnostic tools that address the world's biggest health challenges, driven by knowing that behind every test there is a patient waiting.

Learn about the Danaher Business System which makes everything possible.

The Regional Marketing Associate, ANZ is responsible for working closely with Commercial Sales and Regional Marketing partners, to plan and execute demand generation and sales enablement activities in the Australia and New Zealand and surrounding region.

This position is part of the Regional Marketing Organisation located remotely with regular travel across Australia and New Zealand and surrounding region. At Cepheid, our vision is, to improve patient outcomes by enabling access to molecular diagnostic testing everywhere.

In this role, you will have the opportunity to:

Support regional marketing team in preparation of and execute components of commercial marketing tactical plan, including product launches and utilisation of digital marketing in omnichannel campaigns. Independently plan, organize and execute regional tradeshows, webinars and seminars. Measure ROI from events and develop programs to nurture and convert leads to sales opportunities. Collaborate with digital marketing partners and commercial team members to brainstorm, develop and create assets to drive demand generation in the region. Collaborate with cross-functional teams to engage a network of key opinion leaders in the region. Support regional marketing's representation in the region's Growth Room and OPS reviews through establishing, maintaining and reporting on KPIs (leading and lagging, eg. New Product Introduction, TM.)

The essential requirements of the job include:

Bachelor's degree in relevant Life Sciences or Marketing Minimum three (3) years' experience in Marketing or Sales discipline in the Diagnostics or Devices Industry Expertise with complex, multi-departmental healthcare sales Experience working in cross functional teams with a proven track record working with geographically dispersed team members Strong communication and presentation skills with ability to deliver complex information into a simplified manner for the audience to understand

It would be a plus if you also possess previous experience in:

Experience in TGA-regulated industries Proficiency in sales/marketing enablement platforms such as Marketing automation platforms, Power BI, Miro, Workfront, Seismic, and Understanding of region-wide cultural differences and approaches

Travel is required up to 30% both to Australia, New Zealand and international outside of ANZ.

Cepheid, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at

When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we'll empower you to push the boundaries of what's possible.

If you've ever wondered what's within you, there's no better time to find out.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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