Digital Marketing Manager

4 weeks ago

West Melbourne, Australia Nick Auditore Represents Full time

Work with globally recognized iconic brands such as Mitchell & Ness
- Lead the charge on digital marketing strategic plans
- Hybrid Arrangement - 1 day WFH

If you’re passionate about driving digital engagement strategies to create an impactful online presence - this is the perfect opportunity for you

**About the Role**

**Your typical week will involve**:

- Leading the formulation of a unified, data-driven digital marketing strategy that aligns with the broader NAR strategy to drive growth and engagement
- Collaborating cross-functionally with our teams to identify target demographics, market trends and competitive landscapes
- Managing the efficient allocation of the digital marketing budget across online channels
- Devising a holistic content strategy that resonates with target audiences across paid and organic channels whilst maintaining a consistent brand voice and messaging
- Executing and optimising paid search campaigns (PPC) to drive qualified traffic and conversions
- Collaborating with relevant teams to produce compelling, high-quality content that fosters engagement and supports SEO endeavors
- Working closely with the Marketing and Brand Strategy team, external developers, and other teams to seamlessly execute digital campaigns and projects
- Present comprehensive reports to stakeholders, translating data insights into actionable recommendations for refining campaign effectiveness

**To be successful you will have**:

- 5+ years digital marketing experience, including strategy and execution
- A bachelor's degree in Marketing, Business or a related field
- In-depth knowledge of SEO, SEM, and PPC best practices (essential)
- Strong analytical skills with tools like Google Analytics and social media insights
- Proficiency in managing loyalty programs, Display advertising, DSPs, marketplace management, and advertising (desirable)
- Some experience with Shopify Plus as an eCommerce platform (desirable)
- Excellent communication and collaboration skills to bring innovative solutions to the table

**About Us**

Established over 10 years ago, Nick Auditore Represents (NAR) has quickly become the partner of choice for American and Domestic Sports Apparel brands for the Australia & New Zealand market.

Our mission is to passionately champion and commercially optimize every brand we represent. Our vision is to bring the power of the leagues globally and locally which we represent to life, from the stadiums to the street, by creating products that allow for every fan to wear them their way.

The exciting brands and leagues that we represent with include Major League Baseball (MLB), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), National Collegiate Athletics Association (NCAA), National Rugby League (NRL), Australian Football League (AFL), Federation International Football Association (FIFA), FFA and Football Australia (FA).

**The Perks**
- Competitive bonus scheme
- Generous staff allowance and family & friends discount
- Paid Parental Leave
- A fantastic, hardworking, and fun work culture
- Hybrid 1-day WFH and a 4 pm finish on Fridays
- Great office environment with unlimited coffee
- Excellent Learning & Development opportunities to keep you on your game
- Epic company and social events throughout the year to live and breathe the power of the leagues

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