Product Manager-AUS

2 weeks ago

Sydney, New South Wales, Australia Monster Beverage Corporation Full time

The Product Manager will plan, implement, and execute the strategic direction of the brand across the dedicated region. Ensure structured alignment to the brand's marketing standards, objectives, strategies and philosophies. Responsible for creating, planning, managing and executing specific marketing events and programs that are articulated in the annual marketing plan, based on ownership of specific channels [i.e. Grocery, C&P, National Independents etc.

Essential Functions:

  • Work with bottler channel teams, local and international marketing team and Monster Energy Company (MEC) agencies to implement cost effective promotional platforms that drive trade wide executional scale, product trial, brand awareness, and sales volumes.
  • Activate and leverage global, national, regional events and properties within established local market business plan, including leveraging local merchandising opportunities, while maintaining, delivering clear Return on Investment (ROI) analysis

Work with wider marketing team to ensure connectivity and consistency across programming. Ability to highlight key pivot points in planning and development to optimize overall marketing output and delivery

  • Ensure all branding, logo use is in line with brand standards at all events and activations, approved under the direction of the Marketing Manager and Snr. Director Marketing according to MEC branding guidelines

Accountable for the marketing budget, aligned to specific program, as set in conjunction with Marketing Manager and HQ Marketing

Develop and maintain relationships with opinion leaders for the key image building scenes in sports and culture.

Ensure relationships remain professional to ensure rational decision making based on clear ROI.

Job Specifications:

Bachelor's Degree in the field of ‐‐ Marketing, Communications, or related field

Between 3‐5 years of experience in Brand Management

Between 3‐5 years of experience in Fast‐moving consumer goods (FMCG) brands, agency or brand

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