Industry Representative

2 weeks ago

Tullamarine, Australia Caterpillar Full time

Career Area:

Marketing / Sales / Product Support**:

_Caterpillar is currently seeking an experienced Industry Representative (BCP) to join the team in either of our Melbourne, Perth, Sydney, or Brisbane office locations. _

About Caterpillar


Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.

We are a leader and proudly have the largest global presence in the industries we serve.

For over 95 years, Caterpillar has been making sustainable progress possible and driving positive change on every continent. Here you'll find challenges that excite you and development opportunities to build a lifelong career.

About the position:


As an Industry Representative within Building Construction Products (BCP) you will act as the key sales and marketing liaison among dealers, customers and other Caterpillar personnel for Caterpillar BCP products and solutions.


This is a field-based position for an experienced, individual contributor working on assignments that are complex and challenging but equally rewarding in nature.


Position duties may include, but not limited to.

  • Supporting assigned dealers in developing shortterm and longterm strategies that provide a strong value proposition for retail customers and achievement of aligned business goals through;
  • Analysing and communicating marketplace and competitive activity to Caterpillar personnel and dealers.
  • Creating and promoting programs that increase sales while maximizing price realisation.
  • Assisting dealers with demand and supply management that maintains an optimal pipeline on ground.
  • Supporting dealers in their business tendering by recommending the right combination of products & services fitting to the customer requirements.
  • Support the facilitation and provide basic training to dealer personnel, other Caterpillar units and customers.
  • Supporting dealer and Caterpillar marketing teams to deliver region specific campaigns to acquire new customers and grow incremental sales at a low cost.
  • Support the rollout of new products (e.g. products, attachments, parts, customer service agreements and other service products).
  • Accountable for the merchandising support budget for the assigned territory.
  • Supporting the retail and dealer teams to execute BCP's regional strategy within assigned territories.
  • Assisting dealers gaining alignment of annual business planning.
  • Being a champion of Caterpillar Values and Safety in the region.

Skills and Experience:

  • This position requires a university degree or equivalent working experience.
  • Prior experience in field assignments with the ability to work independently.
  • Strong communicator and a team player.
  • Demonstrated ability to adapt change, creating & leading tactics to match market needs.
  • Experience in delivering basic product training to dealer sales team on ground.
  • Demonstrated ability to work on increasingly more complex assignments and provide direction to all levels within dealers and business groups.
  • Willingness and ability to travel extensively (primary Domestic)

What's in it for you?

  • Competitive remuneration package
  • Attractive Bonus and Share options
  • Higher Superannuation
  • Career development with global prospects
  • A strong commitment to safety and your wellbeing
  • An inclusive workplace culture focused on quality, customer service and the environment
  • A commitment to diversity and inclusion, equal opportunity, and equal outcome
  • SMART spending APP
  • The opportunity to do truly meaningful work in a supportive, constructive culture that encourages you to make the most of your talents.
Caterpillar is an Equal Opportunity Employer (EEO).

Not ready to apply? Submit your information to our Talent Network here.

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