Marketing Manager, Care

2 weeks ago

Sydney, New South Wales, Australia Mercer Full time

Marketing Manager, Care & Living with Mercer (CaLM) - Part Time role

What can you expect?


What we offer is a chance to join a company that is not only winning, but transforming in the most exciting way possible.

Our CEO, David Bryant, is dedicated to Mercer Australia being a "people first" culture.

We pride ourselves on providing outstanding career development, learning opportunities, rewards and benefits, and we are committed to making your journey with us FUN.

- _ Voted #1 HR Consulting Company Globally_
- _ Join a team providing a unique service with huge social impact_
- _ Great Package _
- _Prestigious Sydney (Barangaroo) office_
- _ Great time to join this global organisation in Growth Phase _
- _Permanent, Part Time role. 3 days a week ideally _

What is in it for you?
At Mercer, we recognise that our most important asset is our people.

We offer benefits and programs that assist career development such as professional development support, exam and study assistance and global rotation opportunities which will support you to reach your full potential.

We also recognise the value of healthy, happy colleagues and promote a culture of inclusion, care and wellbeing, offering benefits such as flexible working and much more

  • Leading learning and development programs
  • Professional environment where your career path really matters and is supported in our global organisation
  • Great team environment with energetic and supportive colleagues
  • Genuine work life balance

We will count on you to:

The Marketing Manager, Care & Living with Mercer, is responsible for managing the formulation and execution of marketing campaigns to build brand, drive demand and engage/retain clients and customers for Care & Living with Mercer (CaLM).

CaLM is a successful unique service providing advice and implementation for Australians, and their adult children as their carers, for any of their ageing care needs.

This spans helping families with new arrangements for living at home with care, moving into retirement village or residential age care, or end of life preparations.


Clients in this segment are B2B buyers of the service being employers, superannuation funds, financial advisors and consumer services organisations.

As well as customers who are the end users of the service. Therefore, requiring a mix of B2B and B2C marketing campaigns.

Using a mix of marketing techniques and working closely with business leaders, client managers and external partners, the role develops and manages campaigns to deliver on the business strategy.


The focus will be on building awareness of the offering and generating revenue streams, meeting set targets for growth and engagement.

The role exercises creativity to design and execute campaigns that generate demand; engage and retain our clients; engage and drive activities with customers, and drive high value sales while supporting our overall brand position as a leader in retirement, ageing care and financial services.

The Marketing Manager should be, at different times, a project manager, critical/creative thinker, storyteller, and communication expert.

Key Responsibilities:

  • Work with client teams with the intent of increasing retention of current business and expanding share of wallet from existing clients
  • Design campaigns creative execution, message design, channel selection and segmentation
  • Ensure that each campaign has established and agreed targets prior to execution. These should include activated user customers, engagement scores as well as the number of marketing qualified leads into the pipeline to deliver on sales objectives
  • Ensure the distribution lists are segmented appropriately and in a way that will maximise our ability to engage with our audiences
  • Establish campaign performance metrics and monitor campaign performance, continually looking for ways to improve demand generation and revenue outcomes
  • Work with agency partners and members of the team to deliver campaigns on time and on budget
  • Contributes to the overall marketing strategy as a productive team player, assisting other members of the marketing team as required with peer review, collaboration on projects, collaboration in broader related Mercer campaigns, and ad hoc assistance as directed by the Marketing Leader
  • Collaborate with marketing team to lift overall strength of the team and function
  • Contribute to CaLM management and strategy

What you need to have:

  • 5+ years' experience digital campaign marketing, B2B or B2B2C experience would be advantageous but not required
  • Demonstrable results in generating demand, nurturing leads and filling the sales pipeline.
  • Multichannel experience social media, marketing automation, events, advertising etc
  • Background in marketing for Aged Care, Health Care, employer benefits, or a related field would be well regarded but not required
  • Have a passion for marketing and social impact
  • Have an interest in innovation and doing

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