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Marketing Manager

4 months ago

Sydney, New South Wales, Australia Bausch Health Companies Full time
Bausch Health Companies Inc

(NYSE/TSX:

BHC) is a global company that develops, manufactures and markets a range of pharmaceutical, medical device and over-the-counter products, primarily in the therapeutic areas of eye health, gastroenterology and dermatology. We are delivering on our commitments as we build an innovative company dedicated to advancing global health. Each day, Bausch Health products are used by over 150 million people around the world.


Our approximately 21,000 employees are united around our mission of improving peoples lives with our health care products, and we manufacture and market health care products directly or indirectly in approximately 100 countries.

To develop effective marketing strategies, advertising and promotional programs for new and existing products in Australia & New Zealand, that are consistent with local marketing objectives and global commercial strategies.

This includes working collaboratively with all cross functional departments, internal and external key stakeholders.

To develop effective marketing strategies, advertising and promotional programs for new and existing products in Australia & New Zealand, that are consistent with local marketing objectives and global commercial strategies.

This includes working collaboratively with all cross functional departments, internal and external key stakeholders.

Marketing & Tactical Plans

  • Timely development of Strategic Marketing plans
  • Regular comprehensive review on markets
  • Implementation of Tactical Plans
  • Quarterly review and updating of promotional calendar. Agreed calendar to be used to track implementation and timing of promotional activities and material development.

Portfolio Responsibilities

  • Define portfolio and target customer profiles from analysis of market
  • Achievement of sales, profit and market share targets
  • Manage new product set up and portfolio rationalisation.
  • All planning and promotional support, including promotional activities and material
  • Submission and approval of all materials by regulatory and medical through review portal
  • Advertising, editorial and PR mailings
  • Product and competitor information expert and trainer
  • Inventory management
  • Conference displays
  • Control of A&P budget and forecasting
  • Build relationships with key members of the international marketing team and attend conference calls on commercial strategies, new products and product developments
  • Ensure all marketing activities are aligned with internal Sales & Marketing Guidelines, SOPs, and relevant local regulations

Conferences & Meetings

  • Planning exhibit material development
  • Logistics material and demonstration stock movement
  • Ensure key industry displays are consistent with strategy and maximise key product opportunities
  • Management of sponsorship and within A&P Budget

Sales & Operations Planning

  • Ownership and accountability for the S&OP process
  • Ensure adequate and timely new product supply
  • Take appropriate measures to maintain MOH (month on hand) at or below Plan
  • Work closely with supply chain for forecasting and demand planning functions
  • Work with and leverage cross functional team members for new product launches, discontinuations and rationalization
  • Support NZ market with product information and launches, marketing materials and set up of new SKUs
-
Key Opinion Leaders & Customers:

  • Foster relationships with identified KOLs
  • Identify and develop new KOLs
  • Understand customer experiences
-
Team Management & Leadership:

  • Plan and support leadership of business operations
  • Provide updates to leadership on market dynamics from regular reviews
  • Develop departmental plans consistent with business objectives
  • Collaborate with sales leadership to review staff members regularly to ensure performance is tracked against agreed objectives
  • Collaborate with clinical staff members to ensure appropriate materials, messages and assets are in place.
  • Measure and improve productivity of the team and report progress to Leadership team

Requirements:

Competencies

  • Experience in and understanding of healthcare and drivers (Essential)
  • Knowledge of cosmetic device market (Desirable)
  • People management / leadership experience in previous role (Desirable)

Knowledge and Skills (include experience and qualifications)

  • Degree in business/commerce related field or science/nursing tertiary qualification (Essential)
  • 5 years+ experience in marketing in either pharmaceutical or medical devices (Favourable)

Personal Attributes (e.g. self managed, decisive, energetic, attention to detail)

  • Selfmotivated
  • Organised
  • Great Interpersonal Skills
  • Excellent Communication Skills
  • Adaptable
  • Great Attention to Detail
  • Business & Commercial acumen.

This position may be available in the following location(s): location_obj
Bausch Health Companies Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employmen