Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia WooliesX Full time

About WooliesX
At WooliesX, our people believe in creating better everyday experiences for our community.

With 1,800+ team members, multiple practices and over 100 chapters, there's a home for everyone here.

Whether your interests lie in data driven insights and product engineering, digital media, ecom, operations, customer advocacy, commercial, agile or more, you can find your squad across all kinds of capabilities.

Our squads live their "one day", every day.

We work on Australia's most innovative tech, design, engineering and more to transform the way that millions of Australians live and shop.

Physically, you can find us in Surry Hills, but virtually, we can be anywhere.

Our culture combines the support, care and freedom that comes with being part of the Woolworths Group. We are an agile team embracing diversity of thought and positive change. We thrive on pragmatism, mutual respect, care, curiosity, openness, and a proactive attitude. As a team we continually seek ways to support and learn from each other.

  • Creartive & innovative team
  • Potential to be extended or made permanent Flexible/Hybrid working

What You'll Do


As a Marketing Manager within the Everyday Rewards business you will be passionate about understanding what our Rewards members value most, provide Member exclusive offers and experiences, and create a two-way conversation with our Members via innovative digital, data, direct and content marketing techniques.


You will be working on a 6 month backfill cover within one of our partnership squads, and in conjunction the broader Woolworths business where appropriate.


You will be working within a Rewards Partners & Services squad, and in conjunction the broader Woolworths business where appropriate.

You will develop and deliver marketing plans in conjunction with our Rewards partners, that will create a more emotive connection with Everyday Rewards Members and help them enjoy value from the broader Rewards partner ecosystem.


You will have the opportunity to work directly with some Rewards partner businesses and lead the development of marketing programs of work which help generate incremental business for our partners.

You will also be responsible for managing and maintaining the partner budget as well as managing the capacity of a Marketing Executive.

Leveraging the advanced data analytics capabilities that exist within the wider team, your marketing activities will deliver boosting members. Additionally, success will be measured by acquisition for and engagement with key Rewards partners.

You are highly experienced in Data Driven Marketing and have a strong knowledge of Social Media and Digital Marketing. You are organised, agile and have proven leadership experience.

You will possess strong relationship building and stakeholder management skills, and be able to use your expertise to help influence partner marketing plans.


The role's key objectives include:

  • Drive incremental revenue and share of wallet growth for our program and partners, via Direct Communication and Targeted Media channels to achieve strategic business objectives.
  • Planning & management of allocated budget.
  • Effective allocation of a proportion of budget and resource to Test & Learn initiatives.
  • Ensure that financial goals are met or exceeded, including return on investment.
  • Development of business cases to ensure commercial viability of all activity and forecast return.
  • Prepare annual business plans for the development/implementation of key Marketing strategies.
  • Ensure alignment with key stakeholders and functions when building marketing strategies including ensuring all senior stakeholders, partners and commercial teams are engaged as required. Provide coaching to more junior marketers
**What You'll Bring

  • 57+ years experience in Direct/Digital Marketing, Direct Response, CRM, or Data Driven Marketing.
  • Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc).
  • Experience in working in complex, multistakeholder environments.
  • Innovative, strategic thinker, customer focused, able to deal with ambiguity, selfmotivated.
  • Strong stakeholder management, negotiation and influencing skills.
  • Financial acumen and ability to analyse information, identify trends and prioritise issues, then make effective decisions.
  • Demonstrable experience in managing highly successful multichannel direct marketing campaigns.
  • Experience or exposure to Social Media, and Social Media Management.
  • Understanding of digital advertising principles, including programmatic, paid search and SEO.
  • Understanding of customer databases and/or complex data sets including segmentation, clustering, and predictive modeling.
  • Experience in creating and developing and leading successful marketing calendars and contact plans to budget.
  • Proven experience in developing Test & Learn frameworks, and driving conversion rates across multiple channels.
  • Experience with leading digital marketing

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