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Content Insights Analyst
3 months ago
Our Team..
Reporting to the Content Insights Manager, this role will be responsible for providing relevant, timely and accurate audience data used by the business to inform content-related decisions across the business to drive improved business performance. The candidate must be quantitative analysis literate, be passionate about TV, and eager to help deliver a better customer experience by providing meaningful audience data and insights.
You'll get to work on a wide range of exciting projects that guide key decision making and make a real difference in driving the performance of the Content division and wider business. You will be asked to:
- Manage the ongoing production of audience measurement including tasks such as maintenance of post logs, channel changes, program changes, etc.
- Use TV ratings software, Tableau, SQL, Excel and other software as necessary, to access and analyse a range of data sources.
- Deliver timely and accurate audience data for daily/weekly/quarterly/etc. reports for a range of stakeholders across the Foxtel Group.
- Interpret audience data and clearly articulate its meaning and implications for business stakeholders
- Contribute to preparation of presentations demonstrating insights, and
- recommendations.
- Liaise with content teams on performance and insight requirements, including attending briefing meetings to develop project objectives and requirements
- Establish and maintain strong working relationships with a range of internal stakeholders (e.g. Content, Strategy, Commercial, Marketing, etc.).
To be successful in this role you should possess the following key attributes;
- Tertiary qualifications, in a media-related or statistical-based field
- Minimum one year work experience in a relevant role
- Passion for TV is a must
- Previous experience in broadcasting or media an advantage
Mindset:
- Meticulous attention to detail and accuracy
- Ability to analyse data with sound mathematical ability
- Self managed taking initiative to get things done
- Comfortable working in a fast-paced environment with high demand, managing time across multiple projects
- A keen and curious mindset
- Ability to draw insights from data
- Ability and willingness to adapt and learn new skills
- Written communication skills
- Comfortable presenting insights
Systems (training can be provided):
- Strong skills in Microsoft Excel, including pivot tables
- Intermediate skills in Microsoft PowerPoint
- Intermediate skills in TV ratings analytical software applications e.g. Arianna, Fusion, Techedge, Elastic/Kibana
- Intermediate skills in Tableau
- Basic skills in SQL