Paid Performance Media Lead

1 week ago

Melbourne, Victoria, Australia AFL Australia Full time

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

This is a full time position supporting the Workforce Planning Team with the coordination and administration for the Marvel Stadium Operations department, ensuring all rostering requirements are met to enable us to deliver outstanding customer service to all.

A DAY IN THE LIFE OF

Key Accountabilities:

  • Collaborate with internal teams and external agencies to lead, manage and execute digital performance marketing campaigns across Facebook Ads, Google Ads, YouTube and other paid channels in line with best practice.
  • Analyse and structure data, turn data into insights and insights into actions to optimise campaigns across a range of campaign objectives including awareness, conversion, acquisition and retention.
  • Work with internal analytics teams and external agencies to implement appropriate tracking across AFL and third-party properties, ensuring that campaigns deliver against KPIs.
  • Use data and relevant analytics and insights tools to build audiences and customer segments based on user behaviours and profiles.
  • Design, implement and analyse structured tests and experiments to understand effectiveness of paid digital campaigns.
  • Deliver clear and comprehensive reporting on paid digital marketing campaigns, insights based on performance data and recommendations for future campaigns.

OUR IDEAL TEAM MEMBER

Key Competencies (skills, attributes & knowledge)

  • Technical and strategic skills across Facebook Ads, Google Ads and other paid digital channels
  • Analytical and data-driven
  • Stakeholder management
  • High attention to detail
  • Budget management
  • Strong communication and people skills
  • Team player
  • Positive, can-do attitude

Experience & Qualifications

  • Tertiary qualification in Marketing, Communications or Business
  • 3 to 5 years of experience in paid performance marketing campaigns, ideally across Facebook Ads and Google Ads
  • Experience with Google Analytics, Tableau, HotJar and other analytics tools desirable
  • Track record of successfully meeting and exceeding campaign objectives and KPIs
  • Experience with Salesforce Marketing Cloud or other CRMs desirable
  • Experiencing managing multiple stakeholders with agency experience desirable
  • Experience working in a fast-paced environment

OUR CULTURE

Please visit

THE PERKS

  • Play The Day Your Way – a flexible approach to your working life
  • My Development – lean into the AFL's My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
  • Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
  • My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
  • AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends

Applications Close: June

  • Paid Performance Media Lead

    1 week ago

    Melbourne, Victoria, Australia AFL Australia Full time

    ABOUT US As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more....

  • Paid Media Lead

    1 week ago

    Melbourne, Victoria, Australia McMillan Shakespeare Full time

    At MMS, our purpose is clear: To make a difference to people's lives. Guided by this commitment, we offer tailored solutions to clients and customers across our businesses in Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities.Our diverse services - from salary packaging and...

  • Paid Media Lead

    1 week ago

    Melbourne, Victoria, Australia McMillan Shakespeare Limited Full time

    At MMS, our purpose is clear: To make a difference to people's lives. Guided by this commitment, we offer tailored solutions to clients and customers across our businesses in Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities. Our diverse services – from salary packaging...

  • Paid Media Lead

    1 week ago

    Melbourne, Victoria, Australia FourQuarters Recruitment Full time

    Marketing / PR / Events Marketing Manager Melbourne Permanent / Full Time Permanent Full Time $120-$130k + super + bonus Reporting to the Head of Brand for a global financial services powerhouse, this role as Paid Media Lead will help scale, elevate and support broader business growth.This is a fantastic opportunity for an individual looking to...

  • Paid Media Consultant

    1 week ago

    Melbourne, Victoria, Australia BlueRock Full time

    Certified B-Corp & Great Place to Work 2023Embrace an inclusive and diverse workplace culture, centred on health, wellbeing, and funGrow your career in a rapidly expanding advisory firmWant to work with people you love, and deliver growth results you're proud of that will not only excel you in your career but help dozens of businesses and founders? Join...

  • Paid Media Specialist

    1 week ago

    Melbourne, Victoria, Australia David Jones Full time

    Job no: 535248Work type: Full-Time, Limited TenureLocation: Melbourne - CBD & InnerCategories: MarketingThe Paid Media Specialist will drive the successful execution of 360-degree paid media campaigns across brand, tactical, sale and always on digital campaigns. You will be responsible for the day-to-day relationship with David Jones' media agencies and...

  • Paid Media and Social Manager

    1 week ago

    Melbourne, Victoria, Australia MECCA Brands Pty Ltd Full time

    As our own in-house brand, our MECCA-Maginations team is growing and has brand-building ambitions that are bigger than ever With more brands in the pipeline, and more channels on the horizon, we're looking for a new Media and Social Media Manager to join the team The Role You Will Play MECCA-Maginations is the platform from where future MECCA moments are...

  • Social Media Coordinator, Oceania

    1 week ago

    Melbourne, Victoria, Australia Glanbia Performance Nutrition Full time

    Social Media CoordinatorGlanbia Performance Nutrition (a division of Glanbia) is a leading global performance nutrition business.Within Oceania (Australia and New Zealand), the GPN branded portfolio consists of Optimum Nutrition, BSN, and Levlup, and has a distribution network that spans across leading Specialty Supplement Stores, Health food Stores, Gyms,...

  • Senior Paid Media Specialist

    1 week ago

    Melbourne, Victoria, Australia ROLLER Full time

    About the Company - ROLLERWith operations in over 30 countries, ROLLER stands out in the software-as-a-service sector by revolutionizing the leisure and attractions industry. Our goal is to streamline business operations and craft exciting guest experiences through seamless ticketing, point-of-sale, and digital waiver solutions.But what truly sets us apart...

  • Senior Paid Media Specialist

    1 week ago

    Melbourne, Victoria, Australia ROLLER Full time

    About ROLLERROLLER is not your average software-as-a-service company.With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale,...

  • Senior Paid Media Specialist

    1 week ago

    Melbourne, Victoria, Australia Roller Full time

    About ROLLERROLLER is not your average software-as-a-service company.With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale,...

  • Digital Performance Media Manager

    1 week ago

    Melbourne, Victoria, Australia Treasury Wine Estates Full time

    About the role Develop industryleading digital media strategies to maximise performance and ROI while still maintaining premium brand positioning. Manage the performance media strategy & execution across Paid Social, Paid Search, Affiliates and other media platforms. Collaborate closely with the Web team to enhance SEO strategy and support a holistic...

  • Senior Paid Social Specialist

    1 week ago

    Melbourne, Victoria, Australia Media Full time

    This role is a client management position which will also involve training across other areas within digital media such as programmatic, search, social and analytics. The projects will therefore be more general in nature and will provide you opportunity to diversify your knowledge and experience. Responsibilities will include: Managing the social media...

  • Campaign & Media Performance Manager

    1 week ago

    Melbourne, Victoria, Australia IG Group Full time

    Campaign & Media Performance ManagerJob TitleCampaign & Media Performance ManagerThe role Melbourne based role is responsible for a range of deliverables that focus on integrated media planning, execution and campaign performance.So, who are we?Hello, we're IG Group. No, not Instagram - though we're a pretty big deal ourselves. We're a global, FTSE...

  • Campaign & Media Performance Manager

    1 week ago

    Melbourne, Victoria, Australia IG Group Full time

    Job TitleCampaign & Media Performance ManagerJob Description:The role Melbourne based role is responsible for a range of deliverables that focus on integrated media planning, execution and campaign performance.So, who are we?Hello, we're IG Group. No, not Instagram - though we're a pretty big deal ourselves. We're a global, FTSE 250-listed company made up of...

  • Paid Media Manager

    1 week ago

    Melbourne, Victoria, Australia Reflect Digital Limited Full time

    THE ROLEWe are looking for an experienced Paid Media Manager with 2-3 years of experienceto join our team of digital experts. We have a thriving Paid department that is dedicated to helping our staff and clients grow. We work across a number of verticals with a varied client base.THE TEAMWe are a diverse team of PPC specialists with a (un?)healthy love of...

  • Performance Media Specialist

    1 week ago

    Melbourne, Victoria, Australia Easygo Full time

    Are you a creative and results-driven Performance Media Specialist with a passion for launching new brands and dominating the competition? If so, this might be your opportunity to level upWhat's in it for you:As our next Performance Media Specialist you will have the opportunity to push yourself and hone your craft by experimenting with different strategies...

  • Campaign & Media Performance Manager

    1 week ago

    Melbourne, Victoria, Australia IG Group Limited Full time

    Campaign & Media Performance Manager page is loaded Campaign & Media Performance Manager Apply locations Melbourne, Australia time type Full time posted on Posted 2 Days Ago job requisition id R_12981 Job TitleCampaign & Media Performance ManagerJob DescriptionThe role Melbourne based role is responsible for a range of deliverables that focus on integrated...

  • Campaign & Media Performance Manager

    1 week ago

    Melbourne, Victoria, Australia IG Group Full time

    Job DescriptionThe role is responsible for a range of deliverables that focus on integrated media planning, execution and campaign performance.So, who are we?Hello, we're IG Group. No, not Instagram – though we're a pretty big deal ourselves. We're a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of...

  • Campaign & Media Performance Manager

    3 weeks ago

    Melbourne, Victoria, Australia IG Group Full time

    Job DescriptionThe role is responsible for a range of deliverables that focus on integrated media planning, execution and campaign performance.So, who are we?Hello, we're IG Group. No, not Instagram – though we're a pretty big deal ourselves. We're a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of...