![ROLLER](https://media.trabajo.org/img/noimg.jpg)
Senior Paid Media Specialist
1 week ago
With operations in over 30 countries, ROLLER stands out in the software-as-a-service sector by revolutionizing the leisure and attractions industry. Our goal is to streamline business operations and craft exciting guest experiences through seamless ticketing, point-of-sale, and digital waiver solutions.
But what truly sets us apart is our team. Comprised of over 120 passionate professionals worldwide, we're dedicated to building something extraordinary together. As we expand globally, we're focused on scripting our success story while enjoying the ride.
If you're a fan of what you do, we invite you to join us on this incredible journey. Be part of a dynamic team, create an impact, and let's make unforgettable memories at ROLLER.
About the Role - Senior Paid Media SpecialistAt ROLLER, our mission is to bring joy and happiness worldwide by crafting exceptional experiences. To achieve this, we're on the lookout for a dynamic Senior Paid Media Specialist to enhance our marketing strategies. This role involves managing paid advertising campaigns across various channels to boost ROI, drive traffic, and improve customer acquisition.
If you're ready to transform every click into a joyful experience, step into the role of ROLLER's Senior Paid Media Specialist and unleash your passion for making a difference.
What You'll Do- Develop and implement a comprehensive paid media strategy across multiple platforms.
- Oversee budgets, forecast spending, and optimize strategies for performance.
- Lead Account Based Marketing initiatives tailored to specific accounts.
- Conduct A/B testing, analyze data, and optimize campaigns for maximum ROI.
- Optimize landing pages and ad copy to elevate campaign performance.
- Stay updated on digital marketing trends and tools for innovative strategies.
- Collaborate with marketing and sales teams to align media strategies with business goals.
- Analyze market dynamics and competitor strategies for growth opportunities.
- 5+ years experience in paid media within a B2B SaaS environment.
- Proficient in digital marketing analytics tools like Google Analytics.
- Strong background in campaign analysis and reporting to derive insights.
- Experience with landing page optimization and SEM techniques.
- Familiarity with HTML, CSS, and JavaScript for paid media performance.
- Proficiency with CRM systems, particularly HubSpot, is advantageous.
- Marketing, Business, or related quantitative field degree.
- Opportunity to work on a top-rated product in a high-growth industry.
- Company events, career progression opportunities, and wellness support programs.
- Paid Parental Leave, team recharge days, and learning & development budget.
- Introductory Call
Chat with our Talent Acquisition Manager about your experience and expectations. - Interview with Manager
Discuss the role with the Hiring Manager and explore your background. - Team Interviews
Meet the wider team for a culture fit assessment. - Offer Stage
Final checks and offer for successful candidates.
Note: Background check required post-acceptance*
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