Digital Performance Media Manager

1 week ago


Melbourne, Victoria, Australia Treasury Wine Estates Full time

About the role

  • Develop industryleading digital media strategies to maximise performance and ROI while still maintaining premium brand positioning.
  • Manage the performance media strategy & execution across Paid Social, Paid Search, Affiliates and other media platforms.
  • Collaborate closely with the Web team to enhance SEO strategy and support a holistic strategy on Google Search.
  • Analyse digital media performance regularly and work closely with the internal media agency to optimise all campaigns. Partner with CRM & Loyalty team to develop lead generation & recruitment campaigns.

About you
We are seeking a digital media expert with a proven track record in media agencies. Your knack for strategic analysis, collaboration, and persuasive communication sets you apart. Your passion for digital media drives online brand growth, making you a natural influencer in fast-paced environments.

  • Strategic analysis of paid media channels
  • Experience managing mid to largescale budgets
  • Copywriting experience preferred
  • Expertise in eCommerce, customer acquisition, and SEO Commercial acumen and digital savviness

What's in it for you

  • AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 202
  • Access to the world's most admired wines through our employee product allowance
  • Flexible/hybrid environment to empower you to be your best
  • Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe
  • Opportunity to build a career across multiple functions (we're really good at doing this)
  • Structured development programs to support your health, wellbeing and career
- 'œTWEforME Day'
- '" an additional day of leave each year, for you to do you Meeting-free Monday mornings (we all love this)

What's it like to work here?
We bring our whole selves, we're courageous and we deliver together '" that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth.

We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude.

We're definitely 'œglass half full'
- people and see challenges as opportunities and move with pace to achieve our goals.

It takes all varietals
**How to apply

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