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Head of Marketing

3 months ago

Sydney, New South Wales, Australia Fluence Energy Full time

Head of Marketing APAC
**Location: Sydney or Melbourne

About Fluence


Fluence, a Siemens and AES company, is helping drive the global energy transition with grid-scale technology, products, and services that help customers maximize the value and performance of single projects or entire portfolios of assets.

Fluence delivers energy storage and bidding optimization software products and engineering, delivery, and operational services to customers globally.

The company has more than 5.6 GW of storage and optimized bidding assets in operation or contracted in 29 markets.

Our core values help direct our focus and how we work together and with customers. Our values are
Leading,
Agile,
Responsible, and
Fun. The full description of our values is on our website.

Leading
Are you passionate about telling stories and building relationships with an audience while building a global brand? Do you want to be part of one of the largest transformations in history? Are you excited by the challenge of working in a start-up atmosphere with a purpose?


Fluence is seeking a Regional Marketing Manager for APAC to bolster the Fluence brand in in the region, drive impactful marketing activities that support our sales pipeline, create case studies and customer testimonials that showcase our capabilities, deliver excellent content to the right audiences at the right time to improve our customer's experience, and build relationships with key media and analysts to build our voice in the region.


The Regional Marketing Manager - APAC will be part of the APAC regional team but will work very closely with the global strategic marketing group to ensure alignment and achievement of the company's objectives.

As a member of the Fluence APAC team, you will play a key role in conceiving, developing, and executing compelling communications, content, and marketing campaigns that support regional business goals.


Responsible
Fluence is defined by its unwavering commitment to safety, quality, and integrity. We take personal ownership in what we do, developing trust in our relationships with internal and external stakeholders. We firmly believe in having honest, forthcoming, and fair communications.

The Regional Marketing Manager for the APAC will:

  • Create and execute on an integrated regional marketing and communications strategy that supports regional goals and overall business objectives. Track results against desired objectives and report progress on a monthly basis.
  • Create relevant case studies, webinars, testimonials, video content, etc. on projects in the region, and other regionallyspecific content.
  • Identify and manage key media relationships across regional business and trade publications. Draft press releases in coordination with Director of Communications and serve as the regional media contact as necessary. Develop and execute on influencer engagement, public relations and media strategies.
  • Own the regional conference schedule. Identify and coordinate external speaking engagements and develop core messages. Coordinate conference sponsorships and tradeshows, including booth design, sponsorship deliverables, and event invitations with the global marketing team.
  • Manage 3rd party public relations and other regional marketing consultants, as needed. Work closely with our creative resources such as graphic designers.
  • Develop clear, concise, and creative copy for blog posts, regional trade publications, newsletters, & social/digital media by working with the relevant teams across the business.
  • Serve as a brand advocate to ensure our message is consistent and all of our material is onbrand.
  • Take individual initiative and work with mínimal supervision while being a collaborative team player.
  • Actively participate in brainstorming and strategy sessions with global Marketing & Communication team. Provide feedback, communicate best practices, and share lessons learned.
  • Possess excellent organizational and time management skills.

Agile


Here at Fluence, we strive to continuously improve, be intellectually curious and be adaptive to our customers and employee's needs.

Collaboration is key, both in our partnerships with our customers, and with each other. Fluence prioritizes the most critical efforts that allow for the greatest impact.

  • Experience
o A bachelor's degree with emphasis in communications, marketing, or related field. Advanced degrees preferred but not required.

o Demonstrated marketing or communications experience in a fast-paced environment.

o Experience in marketing/communications in the APAC region is a must

o Proven ability to learn fast; comfort with evolving priorities and juggling multiple deliverables simultaneously.

Mindset & Interpersonal Skills
o Growth mindset and a desire to learn continuously, work hard, be detail-oriented, analyze, and experiment. Self-motivated and dependable; a team player who views success of the teams as their own success.