Growth Marketer

2 weeks ago

Melbourne, Victoria, Australia The Creative Co-Operative Full time

We're looking for a motivated, go-getter with growth marketing experience who is passionate about making positive change to support First Nations women, Black Women and Women of Colour.


Key points

  • Fourdays a week, immediate start, ending early December, with possibility of transitioning to ongoing role for the right person
  • Interviews commence from Friday 12 May 2023.
We require a Growth Marketer to support us to acquire and retain community members.

We work across two distinct projects and your role would be to ensure increased community engagement and retention across both projects.


About The Creative Co-Operative (CCO)


We're a dynamic organisation on the rise - we have big goals and are serious about creating more access for our community.


We are a small, kind and courageous team with ambition, encourage collaboration over competition and most of all are committed and always solution-focused.

We take immense pride in and work hard to deliver high quality and successful outcomes for our community.

About the role:

Selection criteria:

  • 2+ years of growth marketing experience
  • Demonstrated ability to lift organisational marketing performance (including acquisition and retention of leads) through effective digital and growth marketing activities
  • 2+ years of program or management/coordination experience delivering successful results
  • 1+ years of reporting, monitoring and evaluation experience delivering successful results.
  • Demonstrated ability to analyse and visualise data (including strong spreadsheet skills) as well as impactbased storytelling. In other words, you know how to tell a powerful and convincing story using quantitative and qualitative data.
  • 2+ years of experience managing staff successfully, driving team productivity

Desirable criteria:

  • Lived experience (expertise) as an Aboriginal and Torres Strait Islander, Black and / or Woman of Colour and intercultural competency (strongly favoured)
  • Able to demonstrate you have an understanding that systemic change takes effort, so resilience is highly regarded in this role
  • Startup experience, at least 2 years experience working at an early stage organisation as one of the first 5 to 10 people on the team and successfully supporting the maturity of the organisation
  • You have already founded or worked at a tech startup with over 2 years of experience where you led or supported the development of the startup
  • You have demonstrated experience working with startup programs and/or mental health & wellbeing programs, with high impact results

Deliverables and responsibilities

  • Developing, experimenting and improving on marketing strategies and plans through creative tactics (on the most effective platforms) to achieve growth marketing goals
  • In addition to working independently, also liaising with the team and their "customers" to develop content about our different projects
  • Manage freelancers delivering outputs to help you achieve growth marketing goals (including event producers who organise events to support our acquisition / retention goals)
  • Establish and document an efficient growth marketing system and train others how to use it, where necessary
  • Respond to and action feedback promptly to ensure improvements are being made to close any gaps impacting (growth marketing) operations, driving continuous improvement
  • Time permitting document marketing operations processes and requirements in order to drive transition away from our current marketing software to a more cost effective alternative

Our values:

Compassion - we care about our community and one another deeply and it's why we're doing this work.

We care about serving our community and are responsible in caring for our own health and wellbeing so that we can live and work sustainably and we're effective at balancing both priorities without sacrificing the other.

Our Eastern mindset means we do not glorify self or individual needs over those of the community.

Ownership - we take full responsibility, accountability and ownership of our work and projects being delivered successfully.

As a very small team, we happily wear multiple hats in order to ensure our projects can be delivered successfully and if we don't know how to do something, we always figure out how to do it (before it's too late) either through Google or asking our own networks for help.


Teamwork - many hands make light work - equally our shared vision for impact sees us moving together as one cohesive unit.

Work priorities can change because of unforeseen activities that come up and need attention.

When this happens, we roll with the punches and have each other's back to work as a team to get through it together.


Continuous improvement of community experience - we don't measure our success only by the hours we clock but in the evidence of having positively impacted the community.

Dependability - when we say we will do something, we honour our word. Our best prac

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