Digital Events Specialist

2 weeks ago

Sydney, New South Wales, Australia Salt & Shein Full time

Digital & Search Marketing (Marketing & Communications)

A fast-growing global SaaS company is looking for an experienced, high-performing entrepreneurial digital generalist to lead its digital events. Working closely with a small tightly knit team, this role would be responsible for end-to-end organisation and execution of digital events, including content coordination, email invitations, event promotion, organic and paid social, online advertising and analysis and reporting.

A strong understanding of online promotion, engagement, PPC strategies and analytical skills is essential

Key Responsibilities

  • Project management: coordinate and collaborate with an internal team to coordinate and schedule webinars in a coherent and compelling sequence
  • Audience targeting and engagement: Identify target audiences and develop tailored messaging and promotional materials to reach each respective audience
  • Online event promotion: Leverage social media platforms (META, LinkedIn) to promote webinar, engage audiences and drive registration. Plan and manage paid ad campaigns (Google, LinkedIn and Facebook) to encourage webinar registrations.
  • Content creation: Develop compelling marketing materials including email invitations, landing pages, social media posts and digital ads to promote events and drive registrations
  • Campaign performance and optimisation: monitor performance of paid channels and optimise targeting to increase performance.
  • Reporting and analysis: Track and analyse key performance metrics, such as registration conversion rates, click-through rates and Cost Per Acquisition (CPA). Prepare reports summarising campaign performance and provide valuable insights for optimisation
The ideal candidate for this role would have:
  • 4+ years of digital marketing experience with a proven track record with Google Ads, Bing Ads, and social media advertising.
  • A Bachelor's degree in Marketing, Advertising, Business, or related field.
  • A strong understanding of digital events and webinars
  • Excellent communication and collaboration skills – this role is a project coordination role that work with cross-functional teams
All candidates must have the right to work in Australia. Visa transfers may be considered, but no candidates requiring outright visa sponsorship will be considered.

To apply for this role, or to make a confidential enquiry, please contact Cynthia Carmody – .

Your application will include the following questions:

How many years' experience do you have in digital marketing?

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