Marketing Lead
2 weeks ago
Headquartered in Western Sydney with branches in key capital cities across Australia, our client represents the Australian division of a prominent global company specialising in solutions for detecting and alerting against hazards in buildings. Renowned for their dedication to ongoing enhancement and groundbreaking approaches, they are recognised for fostering a culture driven by creativity, collaboration, and unwavering enthusiasm in all aspects of their operations.
Job DescriptionKey responsibilities include but are not limited to:
- Developing and executing comprehensive marketing strategies.
- Aligning marketing efforts with product development, sales, and business goals.
- Conducting market research to identify trends and opportunities.
- Creating compelling marketing campaigns across various channels.
- Managing the company's online presence.
- Cultivating relationships with stakeholders and influencers.
- Analysing marketing metrics to optimise strategies.
- Staying informed about industry trends and technologies.
The successful candidate will possess:
- Bachelor's degree in marketing, business, or a related field.
- Demonstrated proficiency in various marketing and analytics tools such as Google Analytics, CRM systems, and content management systems.
- Proven track record in email marketing, lead nurturing, marketing automation, and/or web analytics.
- Strong expertise in SEO/SEM, data analysis, and staying abreast of technology trends.
- Hands-on experience with website management, including familiarity with UX/UI principles and best practices (WordPress).
- Proficiency in MS Office suite.
- Competency in Adobe Creative Suite, particularly in InDesign, Photoshop, Illustrator, and After Effects.
- Strong leadership, communication, and decision-making abilities.
- Capacity to handle multiple projects concurrently.
- Excellent verbal and written communication skills.
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