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Senior Shopper Marketing Manager Coles

3 months ago

Melbourne, Victoria, Australia Asahi Beverages Full time

Your Impact

The Senior Shopper Marketing Manager plays a crucial role in developing and implementing strategic initiatives to enhance shopper engagement and drive conversion for our brands and categories.

You will lead the creation of the Game Plan for Coles and collaborate with Sales to facilitate JBPs and other customer interactions.

Key Accountabilities:

  • Develop a comprehensive game plan for Coles aligned with internal and external priorities
  • Initiate strategies to optimize conversion rates and improve shopper experience
  • Implement innovative approaches to leverage our beverage portfolio effectively across all channels
  • Utilize data-driven insights to drive success in key selling periods and explore new opportunities for growth
  • Ensure continuous improvement through effective campaign management and knowledge sharing
  • Lead the development of strategic initiatives for mutual benefits (CUB, Customer & Shopper)
  • Establish efficient agency collaboration practices
  • Build and nurture a high-performing team in both Marketing and Sales

About you:

  • Diverse experience in Sales, Category, and Marketing
  • Preference for expertise in Shopper Insights and Customer Marketing
  • Excellent communication skills for effective collaboration
  • Proficient in utilizing data for actionable insights and planning
  • Strong financial acumen and strategic thinking
  • Embrace a growth mindset and foster innovation
  • Effective leadership and people management abilities
  • Enthusiastic about the liquor industry and delivering value to shoppers

Asahi Beverages is a prominent multi-beverage company with a rich history and diverse portfolio of iconic brands. Our headquarters is in Melbourne, with operations spread across Australia and New Zealand, offering a dynamic and fast-paced work environment. We are committed to fostering a culture of excellence, innovation, and inclusivity, providing various benefits including discounts, flexible work options, wellness programs, and continuous learning opportunities. Our dedication to community service, environmental sustainability, and social responsibility is central to our values.

We are an equal opportunity employer and vow to communicate with all applicants.