Group Advocacy Manager

Found in: beBee S AU - 2 weeks ago

Sydney, Australia Beam Suntory Full time
What makes this a great opportunity?

Mission

Responsible for developing, implementing and executing strategies to drive trade engagement in the On-Premise in Australia (and New Zealand when required) to drive brand awareness & engagement across Beam Suntory Advocacy programs. The Group Advocacy Manager will lead and champion brand advocacy and trade education.  They will work closely and collaboratively with the sales and marketing functions to deliver on each of the brand ambitions and objectives through best in class advocacy and brand building

Scope

The Group Advocacy Manager will lead and champion brand advocacy & training. They will lead and manage all members of the Brand Ambassador community including our 3 Brand Specific Diplomats, 5 State Brand Advocacy & Activation Specialists (SBAAS), Advocacy Events Manager & Design Manager.  Team of 10 directs reports. This role will also be responsible for the next evolution of Advocacy and Activation in Australia under our Suntory Oceania partnership – establishing a new strategy, team and capability responsible for delivering leading programs for our exceptional brands.   The Group Advocacy Manager will lead the advocacy team to create a centre of advocacy excellence – driving them to achieve their ambition to become the envy of the industry leveraging a total budget approx. $1.2m BI.

As required own the creation and evolution of Advocacy teams across NZ

Role Responsibilities

Engagement: develop and deliver engagement through The Blend Assets, providing solutions to brand plans and strategic direction creating ‘mini ambassadors’ in the on premise. Innovative engagement strategies, events and online activities to drive engagement outcomes. Working closely with the brand teams and sales team, to execute strategy. Post campaign evaluation of engagement, re-aligning campaigns to ensure success and meeting brand goals.
Collaboration: Build close relationships with sales team, agencies and global influencers. Effective collaborations to develop a strong, consistent, nationally valuable business-driven activation plan engaging the on premise, consumers, promoting  our brands  as Australia’s on premise leader.
Event co-ordination: Supporting immediate team on event execution.  Creation of Pre and post-event communications, ensuring the delivery of every event, seminar or masterclass is seamless. Measuring and reporting on the effectiveness of all activations and brand engagement via attendance and measurables
Brand Launches: Plan and co- manage new, brand launches at a local level including communications with local sales, press, and communications with, most importantly, the on premise
Budget management
Report Monthly on Advocacy: Diplomats, The Exchange & The Blend campaigns
Providing insights on drinks, brands, cocktails and international trends
Focus

Own, lead and develop the brand education strategy across the Beam Suntory portfolio

  • Build, lead and deliver the brand training and education strategy for the business in line with the brand and commercial objectives.
  • Work alongside the Diplomat team to deliver a leading training and educational strategy for the channel for both customers and consumers, as well as employees.
  • Demonstrate an agile approach to flex plan based on customer needs and channel dynamics
  • Lead the serve strategy supported by leading engagement programmes that elevate our brands and deliver commercial success

Responsible for The Blend, managing the adaptation of global platforms

  • Amplify Global & local campaigns, delivering market KPI’s to meet global needs
  • Raising the profile across the industry of the Blend and the Beam Suntory Advocacy programmes

Own the capability programme for all Brand Ambassadors and Diplomats

  • Identify and build best in class advocacy inductions
  • Continuous education programmes throughout the year to include Brand Education & Presentation skills
  • Drive to embed brand stories and education across the business and externally through the expertise of ambassadors and whisky specialists
  • Support the build of advocacy toolkits – training requirements, assets, tools, development.

Support team to define and deliver advocacy success

  • Lead, inspire and successfully develop a team of direct reports who champion our brands through storytelling, top class education and enhanced stakeholder relationships.
  • Scope the roles of the Brand Ambassadors, Diplomats and the Blend Events Manager
  • Drive 1:1s and team meetings, developing a culture of high performance
  • Establish clear KPIs and ensure consistent performance management
  • Develop a team culture that has customers at the heart of all we do and firmly embeds and supports our mission, guiding principle and strategies and enablers firmly based on inclusion, involvement and contribution
Qualifications
  • Preferred qualification in marketing, PR or events
  • Minimum 5 years’ experience in brand, activation or marketing, preferably in alcohol beverage industry
  • Extensive project and budget management experience and proven ability to multi task
  • Preferred experience being a reputable ‘face’ within the industry

  • Group Advocacy Manager

    Found in: beBee jobs AU - 2 weeks ago

    Sydney, New South Wales, Australia Beam Suntory Full time

    What makes this a great opportunity?Mission Responsible for developing, implementing and executing strategies to drive trade engagement in the On-Premise in Australia (and New Zealand when required) to drive brand awareness & engagement across Beam Suntory Advocacy programs. The Group Advocacy Manager will lead and champion brand advocacy and trade...

  • Group Advocacy Manager Group Advocacy Manager Sydney, NSW, AU Apr 16, 2024

    Found in: Talent AU C2 - 2 weeks ago

    Sydney, Australia Beam Suntory Full time

    What makes this a great opportunity? Mission Responsible for developing, implementing and executing strategies to drive trade engagement in the On-Premise in Australia (and New Zealand when required) to drive brand awareness & engagement across Beam Suntory Advocacy programs. The Group Advocacy Manager will lead and champion brand advocacy and...

  • Advocacy & Policy Strategist

    2 days ago

    Sydney, Australia University of New South Wales Full time

    **Job no**: 520971 **Work type**: part time **Location**: Sydney, NSW **Categories**: Business Development / Industry Engagement, Risk & Safety, Knowledge Exchange - Employment Type: Part Time, Fixed Term for 7 months (21-hour week) - Remuneration: $118,883 Full Time equivalent (PRO RATA + 17% Super) - UNSW campus - Kensington NSW (flexible work...

  • Project Officer

    2 days ago

    Sydney, Australia NSW Government -Department of Enterprise, Investment and Trade Full time

    **Project Officer, Advocacy and Engagement, Study NSW** - Join Investment NSW, a group of the Department of Enterprise, Investment and Trade as we drive trade and investment attraction activities within the NSW Government, to maximise economic benefits and jobs growth for the citizens of NSW! - Clerk Grade 5/6 with starting salary of $89,707 + superannuation...

  • Group Reporting Manager

    2 days ago

    Sydney, Australia Scentre Group Full time

    **Job no**: 497572 **Work type**: Permanent Full Time **Location**: Sydney **Categories**: Finance **Our Story** Scentre Group is the owner and operator of 42 Westfield living centres in Australia and New Zealand. Our purpose is to create extraordinary places, connecting and enriching communities. We partner with the world’s leading retail brands to...

  • Manager, Group Expense Management

    2 days ago

    Sydney, Australia Westpac Group Full time

    Sydney location - Permanent, full time - Hybrid working environment **How will I help?** This role is part of the Corporate Services finance team. Working with a group of professionals this role will deliver strong financial control through the adherence to policies, processes, and standards; provide financial insights and advice to help our business...

  • Facilities Manager Group 421

    Found in: Talent AU C2 - 2 weeks ago

    Sydney, Australia Woolworths Group Limited Full time

    About Woolworths Group Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is...

  • Facilities Manager Group 425

    Found in: Talent AU C2 - 1 week ago

    Sydney, Australia Woolworths Group Limited Full time

    About Woolworths Group Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is...

  • Nsw Group Manager Agency Sales

    7 days ago

    Sydney, Australia Scentre Group Full time

    **Why Scentre Group?** - 5 weeks of annual/life leave - 18 weeks paid parental leave for primary careers and 4 weeks paid for secondary carers (no waiting period) with competitive return to work benefits - A delivery mo del that enables a high degree of influence, ownership & decision making - Ongoing career development and pathway opportunities across our...

  • Brand Ambassador

    13 hours ago

    Sydney, Australia Campari Group Full time

    Date: Feb 2, 2024- Location: Sydney, NSW, AU- Additional Location: - Function: CCM- Seniority Level: Associate- Employment type: Permanent- Workplace Type: On-site- Company: Campari AustraliaCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in...

  • International Patient Engagement Senior Manager ANZ

    Found in: Talent AU C2 - 2 weeks ago

    Sydney, Australia Vertex Full time

    Job DescriptionGeneral/Position SummaryThe International Patient Engagement Senior Manager is responsible for supporting the company’s patient engagement initiatives in Australia and New ZealandAn externally facing role that works cross-functionally with communications, government affairs, market access and medical affairs. This role helps lead the...

  • Manager - Employee and Industrial Relations

    7 days ago

    Sydney, Australia Toll Group Full time

    Company Description **Job Description**: **Location flexible**: Brisbane, Melbourne or Sydney An exciting opportunity for a **Manager - Employee and Industrial Relations** to deliver IR/ER expertise across Toll Group Australia. Located within the central Human Resources - IR/ER team, you will provide industrial, and employee relations leadership...

  • Study Group Coordinator

    Found in: Talent AU C2 - 2 weeks ago

    Sydney, Australia ILSC Education Group Full time

    Role: Study Group Coordinator Location: Sydney Term: Full-time -month fixed term Overview of Role ILSC Education Group is one of Australia’s largest and fastest-growing language schools, known for the quality, rigour and variety of programs that are tailored to best meet international student needs and interests. ILSC Programs include General...

  • CEO

    13 hours ago

    Sydney, Australia Beaumont People Full time

    Fabulous opportunity within disability advocacy - Opportunity for fully remote work - Excellent salary and leave package **Chief Executive Officer** **An exciting leadership opportunity to join this rapidly growing national disability advocacy organisation and drive the development of significant new projects. Reporting directly to the Board and working...

  • Commercial Retail Manager

    2 days ago

    Sydney, Australia Scentre Group Full time

    **Commercial Retail Manager - NSW** **Our Story** Scentre Group is the owner and operator of 42 Westfield living centres in Australia and New Zealand; partnering with the world’s leading retail and luxury brands to create a unique shopping and leisure experience for our customers. A career with us fosters the chance to be a part of a company that is...

  • Manager Group Strategy

    13 hours ago

    Sydney, Australia Qantas Airways Limited Full time

    Challenge yourself to develop insights and recommendations for the Qantas Group Management Committee and Board of Directors - Together we’ll define the strategic direction of Qantas Group, including Qantas Airways, Jetstar Group, and Qantas Loyalty - Permanent position based at Qantas Group head office in Mascot Today, we’re busy planning for tomorrow....

  • Assistant Company Secretary

    13 hours ago

    Sydney, Australia Downer Group Full time

    **Downer is the leading provider of integrated services in Australia and New Zealand. Through trusted relationships and world leading insight we work closely with our customers to design, build and sustain assets, infrastructure, and facilities.** Based in North Ryde, the Assistant Company Secretary supports the Company Secretary and Deputy Company...

  • Manager, Group Media Coe

    2 days ago

    Sydney, Australia Commonwealth Bank Full time

    **About the business**: Marketing and Corporate Affairs (MCA) is responsible for delivering an integrated and consistent approach to the Group’s marketing, external and internal affairs, communications, sustainability and corporate governance. MCA consists of Corporate Affairs (Communications, Corporate Responsibility, Community, Strategy, Government,...

  • Group Treasury Transactions

    2 days ago

    Sydney, Australia Macquarie Group Limited Full time

    Do you enjoy complex problem solving and have an interest in understanding how a global financial group operates? Are you curious and like to be challenged whilst learning new skills? Join a high-calibre, collaborative workplace where you will be involved in developing new and innovative solutions within Macquarie’s Group Treasury Team. This is a unique...

  • Group Engineering Manager

    7 days ago

    Sydney, Australia Canva Full time

    **Canva’s Commitment and Mission - At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite...