Senior Marketing Specialist, Loyalty

5 days ago

Melbourne, Australia Adidas Full time

Purpose & Overall Relevance for the Organization:

adiClub

The Role

The Senior Marketing Specialist, Loyalty & CRM, in our Melbourne-based marketing team drives the implementation of our adiClub loyalty program and execution of campaigns across CRM channels. Leaning on brand/event marketing and digital marketing principles, the Membership and CRM role is responsible for 1) attracting and acquiring members from our key consumer groups and 2) driving lasting engagement, interaction, and loyalty with the brand and adiClub program.

You will report to, and work directly with, the Marketing Manager, Loyalty & CRM to deliver membership activations that attract, engage, and satisfy our key consumers. You will plan and deliver money-can’t-buy experiences, raffles, and rewards for adiClub members, as well as own all direct communications with members, across eDMs/email, App push notifications and membership event pages, supporting key adidas brand campaigns, product launches and sporting moments.

You will work in a fast-paced, international, and highly strategic environment, alongside a team of creative, passionate, and collaborative marketers. You love (AFL, NRL, rugby union, soccer, running). You lead with data, you’re ambitious and you love to be on-the-go creating. You will play a pivotal role in connecting adidas consumer experiences online and offline, increasing adidas brand engagement, loyalty, and revenue/net sales.

Key Responsibilities:

Develop detailed activation and CRM plans to deliver against the membership & CRM calendar, including key brand campaigns, product launches, local sporting moments and sale Work closely with brand marketing and sports marketing to acquire new members, capture data, and engage existing members across all touchpoints /App, retail, consumer events) Support the creation/curation/adaptation and delivery of content for membership, CRM, and eCommerce marketing campaigns. Ensure all campaigns are delivered on-time and in-full Support briefs to creative and media agencies for membership events and online media Maintain and distribute monthly membership & CRM calendar, including all membership acquisition and engagement activity, eDM/emails and App push notifications Brief deployment of marketing eDMs, App push notifications, and .com/App event pages to external agencies, ensure external agency has all required assets to support execution Liaise with eCommerce and retail teams to ensure seamless consumer experience from comms to online and offline stores Coordinate review anembd approval of all eDMs,m App push notifications and event pages Liaise with legal teams to ensure all membership raffles and rewards are legally compliant Request and manage membership voucher replenishment from operations teams Create eDM, push notification and membership event deployment and performance reports Measure and share reports on campaign and activation performance against key KPIs Lead A/B testing and optimisation of eDMs, push notifications and membership events Review and revamp lifecycle communications for adiClub members with the aim to improve membership active rates and CLTV Support managing and tracking the membership & CRM annual budget

Key Relationships:

Pacific Brand – Brand Comms, Sports Marketing, Omnichannel Marketing, Concept-to-Consumer Pacific Retail Pacific eCommerce Emerging Markets – Digital Activation Global – Membership Operations External creative and media agencies

Knowledge, Skills & Abilities:

Marketing knowledge and experience in sport and/or fashion/lifestyle categories. Experience in digital marketing campaign development & execution. Awareness of ongoing trends in digital & mobile eco-systems. Experience managing content creation and campaign deployment through external agencies. Ability to handle ambiguity and detangle complex situations into actionable activities. Proactive and opportunistic – ability to search out opportunities and capitalise on them. Strong project management skills and track record for successful and timely implementation of plans. Willingness to be hands on and a team player. Experience with design or CRM programs, e.g. Adobe Photoshop, SalesForce Marketing Cloud is a plus (not mandatory).

Requisite Education & Experience / Minimum Qualifications:

3-5 years industry experience in marketing/CRM/membership/loyalty/eCommerce Bachelor’s degree required. Fluent in English (writing and verbal). Excellent presentation skills. IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced.

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