Loyalty Manager

1 week ago

Melbourne, Australia Country Road Group Full time

**Job no**: 995209

**Work type**: Full-Time

**Location**: Melbourne - CBD & Inner

**Categories**: Digital, Marketing

Country Road Group encompasses 5 iconic Australian lifestyle apparel brands - Country Road, Witchery, Mimco, Trenery and Politix. Each has its own unique identity, strategy and customer.

This role, Loyalty Manager, sits in the Group Loyalty Team, which supports the loyalty programs of each of CRG’s 5 brands. You will focus on Acquisition & Reactivation - an exciting role given CRG’s ambition to grow the active customer base in all our markets. Reporting to the Head of Customer Strategy, you will be a thought leader to create, deliver and be accountable for Loyalty strategies and end-to-end plans. You will use loyalty levers to acquire new loyalty members, reactivate lapsed/churned members and drive their first purchases.

Please note, this role is a 12 month fixed term contract.

**Key Responsibilities**
- Create and lead Loyalty and CRM strategies and end-to-end plans that drive direct and measurable impact to member acquisition and reactivation.
- Lead the delivery of the strategies/plans and their impact on key metrics, which includes clearly measuring the direct impact.
- Lead an experimentation program on customer journeys, sourcing new ideas, prioritising and implementing them and reporting on the results.
- Analyse customer data and use experimentation to support the development of the strategies/plans and to continuously iterate the plans.
- Collaborate with all CRG brands and other stakeholders to brainstorm ideas, collect feedback, create solutions and report back to them with results.
- Contribute to preparation of presentations for key forums, including brand strategy presentations, retrospectives and other senior forums.
- Form a deep understanding of brands so that all recommendations and strategies are relevant to each brand.
- Manage and coach direct reports.
- Be a champion for our ways of working principles, helping to embed change throughout the organisation.
- Ability to interpret and analyse large, complex data to identify trends and drivers of customer behaviour.
- Up-to-date knowledge of local and international CRM and loyalty program trends.
- Confidence and experience in presenting at Executive level forums with complex information, and gaining approvals.
- Proven experience working with external agencies and third parties.
- Significant (preferably >5 years) experience in CRM and loyalty management within any customer-centric business, whether a large corporate or a startup.
- Significant experience in the technical capability of and managing campaigns
- Experience in developing and leading CRM and loyalty strategy, preferably (but not essential) in the acquisition phase of loyalty programs, driving signups, reactivation and driving first purchases

**Why work for us?**
- Generous employee discounts across Country Road, Mimco, Trenery, Witchery & POLITIX brands
- An additional day of leave for your birthday
- A supportive, flexible and engaging environment that will support personal/professional development
- Be a member of a company committed to sustainable practices

**About Us**

The Country Road Group is one of Australasia’s largest fashion retail groups comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.

**Advertised**: 14 Jun 2024 AUS Eastern Standard Time
**Applications close**: 12 Jul 2024 AUS Eastern Standard Time

  • Loyalty Manager

    3 weeks ago

    Melbourne, Australia Bupa Full time

    A career at Bupa is more than just a job. It’s an opportunity to make a real difference in the lives of our customers and communities. Our purpose, helping people live longer, healthier, happier lives and making a better world, is what inspires us. It’s a promise to our customers to change lives, and our world, for the better. Our people are at the heart...

  • Loyalty Manager

    5 days ago

    Melbourne, Australia Jivaro Full time

    Hybrid workplace - Structured team **5 month fixed term contract role with potential to go perm** **The Client**: A well-know FMCG business created in 1980! **The Role**: Lead the strategy, execution, and delivery of the Bakers Delight Loyalty Program, identifying opportunities to optimise turn on investment and influence customer behaviour. **Key...

  • Loyalty Manager

    5 days ago

    Melbourne, Victoria, Australia Bupa Full time

    A career at Bupa is more than just a job. It's an opportunity to make a real difference in the lives of our customers and communities. Our purpose, helping people live longer, healthier, happier lives and making a better world, is what inspires us. It's a promise to our customers to change lives, and our world, for the better. Our people are at the heart of...

  • Loyalty Manager

    5 days ago

    Melbourne, Victoria, Australia Country Road Group Full time

    We seek only the best candidates who are passionate brand ambassadors and determined to contribute to our team's performance. We are always on the look-out for dedicated, fashion forward and like-minded individuals Apply now Job no: Work type: Full-Time Location: Melbourne - CBD & Inner Categories: Digital, Marketing Country Road Group encompasses 5 iconic...

  • Loyalty Manager

    2 months ago

    Melbourne, Australia The Search Firm Pty Ltd Full time

    Contribute to strategy and manage operations - Work with an outstanding mentor and leader - Hybrid office/WFH opportunity This is a terrific opportunity for a new manager or experienced specialist to step up into a leadership role with a successful Australian retail business. Reporting to an accomplished loyalty professional you will lead a small team...

  • Loyalty Manager

    21 hours ago

    Melbourne, Australia Country Road Group Full time

    Loyalty Manager Country Road Group encompasses 5 iconic Australian lifestyle apparel brands - Country Road, Witchery, Mimco, Trenery and Politix. Each has its own unique identity, strategy and customer. This role, Loyalty Manager, sits in the Group Loyalty Team, which supports the loyalty programs of each of CRG’s 5 brands. You will focus on Acquisition...

  • Loyalty Manager

    5 days ago

    Melbourne, Victoria, Australia Country Road Group Full time

    Job no: 995209Work type: Full-TimeLocation: Melbourne - CBD & InnerCategories: Digital, MarketingCountry Road Group encompasses 5 iconic Australian lifestyle apparel brands - Country Road, Witchery, Mimco, Trenery and Politix. Each has its own unique identity, strategy and customer.This role, Loyalty Manager, sits in the Group Loyalty Team, which supports...

  • Loyalty Manager

    5 days ago

    Melbourne, Victoria, Australia The Search Firm Pty Ltd Full time

    Contribute to strategy and manage operations Work with an outstanding mentor and leader Hybrid office/WFH opportunityThis is a terrific opportunity for a new manager or experienced specialist to step up into a leadership role with a successful Australian retail business. Reporting to an accomplished loyalty professional you will lead a small team championing...

  • Loyalty Manager

    2 weeks ago

    West Melbourne, Australia Australian Red Cross Lifeblood. Full time

    **At Lifeblood, our purpose is simple**: to give life. - Plan and deliver Lifeblood’s future state loyalty programs, value proposition and Donor engagement initiatives - Permanent full time opportunity - Hybrid work model of WFH and from our office Discover life-giving possibilities Lifeblood is more than just a job or a career, it’s an opportunity to...

  • Loyalty Manager

    2 weeks ago

    West Melbourne, Australia Australian Red Cross Lifeblood Full time

    Plan and deliver Lifeblood’s future state loyalty programs, value proposition and Donor engagement initiatives Permanent full time opportunity Hybrid work model of WFH and from our office Discover life-giving possibilities Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our...

  • Loyalty Partnerships Manager

    2 weeks ago

    Melbourne, Australia Bupa Full time

    **The opportunity**: A fantastic opportunity has arisen for a Loyalty Partnerships Manager to join Bupa on a 12-month parental leave contract. If you are energetic, highly motivated, and have a can-do attitude who enjoys networking and establishing relationships, we have the perfect job for you! We are looking for a bright and enthusiastic Loyalty...

  • Loyalty Partnerships Manager

    5 days ago

    Melbourne, Victoria, Australia Dental Corporation Full time

    The opportunity: A fantastic opportunity has arisen for a Loyalty Partnerships Manager to join Bupa on a 12-month parental leave contract. If you are energetic, highly motivated, and have a can-do attitude who enjoys networking and establishing relationships, we have the perfect job for youWe are looking for a bright and enthusiastic Loyalty Partnerships...

  • Loyalty Partnerships Manager

    2 months ago

    Melbourne, Australia Dental Corporation Full time

    The opportunity: A fantastic opportunity has arisen for a Loyalty Partnerships Manager to join Bupa on a 12-month parental leave contract. If you are energetic, highly motivated, and have a can-do attitude who enjoys networking and establishing relationships, we have the perfect job for you!We are looking for a bright and enthusiastic Loyalty Partnerships...

  • Loyalty Partnerships Manager

    3 weeks ago

    Melbourne, Australia Dental Corporation Full time

    The opportunity: A fantastic opportunity has arisen for a Loyalty Partnerships Manager to join Bupa on a 12-month parental leave contract. If you are energetic, highly motivated, and have a can-do attitude who enjoys networking and establishing relationships, we have the perfect job for you!We are looking for a bright and enthusiastic Loyalty Partnerships...

  • Loyalty Executive

    4 weeks ago

    Melbourne, Australia Crown Melbourne Full time

    **Job Number**: MEL14321) **LOYALTY EXECUTIVE** FULL TIME POSITION | CROWN MELBOURNE **THE OPPORTUNITY** An exciting opportunity to join the Loyalty team in Gaming Machines as a full-time Loyalty Executive is now available for a proactive and customer service driven individual. Reporting to Loyalty Operations Manager, the Loyalty Executive is accountable...

  • CRM & Loyalty Manager

    2 weeks ago

    Port Melbourne, Australia Aquent Full time

    Family ran business Incredible staff discount Adhoc travel to their wineries Are you a wine lover? Dream of working for a family run business? Want to work for a business that has and is achieving consistent growth? Then this is the role for you! I'm working for one of Australia's leading family owned wine groups, founded over 25 years ago, they...

  • Loyalty Manager- Melbourne, Australia

    3 weeks ago

    Melbourne, Australia Qatar Airways Full time

    **We are recruiting for Loyalty Manager for Melbourne, Australia.** **Accountabilities**: - Develops the regional Loyalty strategy for the assigned region and oversees the implementation of the strategy into actionable activities and campaigns to achieve loyalty key performance targets against he following indicators: customer lifetime value, Net Promoter...

  • CRM & Loyalty Manager

    5 days ago

    Port Melbourne, Australia Aquent Full time

    Family ran businessIncredible staff discountAdhoc travel to their wineriesAre you a wine lover?Dream of working for a family run business?Want to work for a business that has and is achieving consistent growth?Then this is the role for youI'm working for one of Australia's leading family owned wine groups, founded over 25 years ago, they attract customers...

  • Loyalty Manager- Melbourne, Australia

    5 days ago

    Melbourne, Victoria, Australia Qatar Airways Full time

    We are recruiting for Loyalty Manager for Melbourne, Australia.Accountabilities: Develops the regional Loyalty strategy for the assigned region and oversees the implementation of the strategy into actionable activities and campaigns to achieve loyalty key performance targets against he following indicators: customer lifetime value, Net Promoter Score (NPS),...

  • Program Manager

    4 days ago

    Melbourne, Australia David Jones Full time

    **Program Manager - Loyalty**: **Job No.**: 537604 **Location**: Melbourne - CBD & Inner **Job type**: Full-Time **_Play a significant role in supporting the Transformation team in executing a major technological delivery program in line with our strategic transformation agenda._** **The role** David Jones exists to inspire like no other and as we...